E-Commerce Times Talkback
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Visual product configuration software is increasingly allowing consumers to design their own products, from shoes to tattoos, before purchasing them. The ability to design-before-you-buy gives consumers a sense of power and independence -- and it's also just a lot of fun. "People enjoy the build process itself," said Ryan Clark, a sales manager for Big Shot Bikes, which allows customers to create their own customized bicycles online. "People love tinkering around on our site."
I Believe it is a great idea because people nowadays like to customize their products according to their tastes and choices. It will be a big advantage for E-business owner to adopt this idea.
Well done! This article is a great addition to those that report on the growing trend of mass customization. I love that it points out that people not only customize because they want the product to be a certain way, but also because it's actually *fun*. That's an important driver when you have to wait due to on demand production.