E-Commerce Times Talkback
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It's been more than a decade since the publication of the The Clue Train Manifesto -- a business classic, well ahead of its time. Rich with both insight and foresight, it still amazes me that it was written before Twitter, Facebook and YouTube -- and, as business leaders, as marketers and as technologists, we can greatly benefit from revisiting its themes. One line that caught my attention recently was this: "Corporate firewalls have kept smart employees in and smart markets out.
This article provides great information and a road map for merchants trying to create a "network effect" around their company/products. The "Why" and "How" are clearly explained. Give this article a thorough read then serious consideration.
But, the most crucial phase begins when you try to drift your audience towards your products. At this point in time your connections seem to become quite reluctant or least interested in knowing what have on your platter.