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The new Main Street exists anywhere thumbs can hit keys or scroll across a touchscreen. So what does your online presence say about what you have to offer those virtually strolling by? Customers regularly seek feedback on future purchases from their social circle. Conversations about your brand are readily accessible, and any business can develop a substantial online presence with time and expertise. The emergence of social media has leveled the playing field, and small businesses have unprecedented marketing opportunities within their grasp.
Thank you for your well written article on the power of social media. I believe you are 100% correct. While you did touch on it, another relevant part of doing business in the social networking world is the link backs that you receive which increase your rankings within the SEO world.
Some services use "No Follow" options which take away the advantage, but overall building relevant content with my niche target audience can be very valuable within an SEO campaign.