E-Commerce Times Talkback
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Although many usability principles might seem like common sense, they are often overlooked in Web site redesign. Among companies large and small, the same usability issues arise over and over again: not having a call to action for your marketing slideshow or product showcase; not having a search box; not understanding the effect of "banner blindness"; not chunking information into smaller parts; and not using the correct form controls to minimize mistakes.
I wonder if the same principles of usability apply for email marketing: Technically, you can't really insert a search box, nor images if they're blocked... What's your take on it?
This is a very well written article that really touches upon the power of the search box. It is important not only to have a search box, but also to focus on its functionality and its visiblity...where on the landing page is it, is it responding correctly to user queries, does it clear the text within the search box once the user begins entering a new query. If it is an ecommerce site that is being discussed, all these factors could determine the financial success of the etailer.