E-Commerce Times Talkback
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There's good news and bad news in the latest Internet Advertising Revenue Report, newly released by the Interactive Advertising Bureau and PricewaterhouseCoopers. The good news is that Internet advertising revenues in the U.S. are still growing, topping $23 billion in 2008. The bad news: That growth appears to be flattening. Indeed, it did not take this report to alert the industry that growth in this once hot category has been on a downward slope recently.
These figures are rather "face-value".
SOMEone is obviously still paying for online advertising. What will be interesting to see is who gets to see daylight first as we come out of this economic tunnel.
Several companies from my experience have been shifting from classic media to Web media advertising, for various reasons - not least being the potential payback as the market itself leans Webwards, but also because of its vast potential in terms of global reach.
I would hazard an educated guess that the continual growth is stimulated by the more forward-thinking businesses while others are simply cutting their losses as they wait and see...