E-Commerce Times Talkback

Re: Solving the Internet Giveaway Riddle
Posted by: ECT News 2001-07-30 06:26:19

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In mid-April, two days after Yahoo! announced plans to lay off 12 percent of its workforce in the face of a prolonged advertising slump, fellow portal iWon.com gave an Atlanta, Georgia man a US$10 million prize.

While Yahoo! has given up only a tiny portion of its dominant market share to iWon so far, the contrasting events raise a question: With portals and e-tailers failing regularly, how is that sites that give money away for, well, a few minutes worth of attention, are managing to survive?

Re: Solving the Internet Giveaway Riddle
Posted by: jkcity 2001-07-30 06:31:01 In reply to: ECT News

I don't actually think it is viable in the long run to be giving so much money away. Maybe smaller prizes, although iwon say they are doing alright I actually believe they are hurting. No one can give that large prizes away without hurting, and the only people that return day after day are gambling addicts, kids or people who don't have a lot of money to start with, not exactly top marketing demographics.

This is all assumption though as I have never seen their demographics, but I would not believe any collected by them, or any site.

It's easy to select that your household income is $100,000 a year. I mean, you are not exactly going to put $10000 if that was the case, and also it's easy to lie about your age.