E-Commerce Times Talkback
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MySpace, MTV Networks and online ad platform Auditude are teaming up to try and squeeze money out of pirated video -- content distributed online without the permission of the rights holder. The trio's plan is to identify online pirated video clips, slap an ad overlay on top of them, and monetize their use, returning a portion of the proceeds back to the copyright holders. If, for example, a MySpace user posts a funny clip of Jon Stewart from "The Daily Show" on the social networking site, rather than demand the clip be removed at once, MTV might allow it to stay -- if it can hang an ad on it.
Good news for everyone concerned. About time someone solved this problem iun an equitable manner.I look forward to others joining this effort.