E-Commerce Times Talkback
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The state of the U.S. economy has hit many small businesses hard. Some of them could stem the damage by selling in international markets, but many don't know how to open their doors to overseas buyers. Linda Rigano, director of strategic alliances at ThomasNet, teaches small industrial supply firms how to overhaul their online marketing strategies. ThomasNet, formerly the Thomas Register, has a Web site that connects industrial buyers and sellers worldwide. Rigano outlined some of her online marketing tips recently for Business Week's Smart Answers columnist Karen E. Klein.
Internet marketing for industrial companies seeking foreign business follows the same basic models utilized for domestic Internet marketing but needs special consideration for the particular target market. Notably this is hiring an Internet marketing agency that can create customized solutions for a client's unique situation, and that understands foreign markets and search engines.
E-Platform Marketing can develop foreign language web pages in any of more than 30 languages including Spanish, Chinese, German, Italian, French, Japanese, Korean, and more. Additionally the specializes in Search Engine Optimization and Search Marketing for foreign markets. For more information please visit the agency's website at http://www.EPlatformMarketing.com
I see more and more of these small to mid-sized Industrial companies approaching the Internet as if it were a sales department or sales person. You wouldnt want a sales person out seeing prospects who didnt know the features and benefits of your products/services with outdated sales material. You would expect that person to present your company in the most professional manner and to be customer service oriented. Why then would you have a website with outdated or incomplete information with a design that looks 5 years old, or worse? For more specific info visit or forum for Industrial Internet Marketing at www.industrialwebpros.com