E-Commerce and globalization are synonomous. The Web, however, presents a paradox: localize for personalization and globalize for network effeciencies of scale. Unfortunately, eKnowledge is becoming concentrated, with AOL's first steps towards acquiring Amazon.com indicative of increased concentration.
The lack of B2B tansferrance of the learning curve to C2C is a casualty. So are only 750,000 U.S. small businesses selling online out of 15 million in the United States [5%]. eKnowledge is fragmented and dispersed except for the dominant players. Microsoft in concert with News Corp and the Liberty Group are in the process of acquiring DirectTV as they battle AOL for "access" to the world's homes. Therefore, a need has been created for an accessable vechicle for transfer of eCommerce technology and knowledge.
Frank B. Leibold
Professor Business Administration