E-Commerce Times Talkback
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NBC became the latest television network to plant a stake in its own piece of Internet video turf, saying it would make free downloads of first-run television shows available directly to viewers through its Web site. Known as NBC Direct, the offering has implications affecting various players in the Web video realm, including Apple, whose iTunes Music Store had been selling episodes of popular shows such as "The Office," and "30 Rock," shows NBC now plans to make available for free.
This is the very first time that I've been favorably impressed with the intellegence of a business decision by a media company. Much as I enjoy the simplicity of iTunes and admire Apple and use their products this departure shows promise in engineering the final demise of the broadcast paradigm. It is entirely overdue.