E-Commerce Times Talkback
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AT&T, the nation's largest phone company, is stepping up its rebranding campaign aimed at consolidating its wireless services into a single unified name. The company will shed the Cingular name and replace it with AT&T at 1,800 outlets throughout the country this week. The move to rename Cingular Wireless stores comes as AT&T tries to beef up its profile ahead of the highly anticipated launch of Apple's iPhone. "Our branding campaign is performing at and above projected levels, and customer response has been very positive," Randall Stephenson, AT&T's chief operating officer, said.
I personally like this other humorous Cingular rebranding effort by a neglected costumer:
I do hope that the customer service doesn't take a dive again like after the first AT&T-Cingular merger. Personally it's not the brand but the overall service that I care about. Tim, thanks for the great article.