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ECT News Community   »   E-Commerce Times Talkback   »   Re: Getting Physical With Online Shopping



Re: Getting Physical With Online Shopping
Posted by: Kelly Shermach 2007-04-28 10:49:21
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Online retailers more concerned about getting savvy shoppers to return to their sites versus winning new Web surfers are employing new technologies that enhance -- and differentiate -- their sites. "2006 marked an important inflection point where the primary driver of online sales growth shifted from new customer acquisition to driving repeat business and maximizing wallet share," says Errol Denger, senior strategist for WebSphere commerce at IBM.


Re: Getting Physical With Online Shopping
Posted by: patrickmorgan 2012-12-17 19:57:21 In reply to: Kelly Shermach
Good one. Online shopping is getting popular with every passing day.
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Is native advertising good for journalism?
Yes -- It's a reasonable source of additional revenue for media outlets to support their traditional editorial efforts.
Yes -- Paid-for articles can contain useful information, but readers might bypass them if they look too much like ads.
Maybe -- But only if it's clearly labeled as paid-for content.
No -- I don't trust any information from media outlets that cloak paid-for content as objective journalism.
No -- Native advertising is confusing and devious, and it threatens the fabric of traditional journalism.
I Don't Know -- I don't understand what native advertising is.