E-Commerce Times Talkback
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The future of e-commerce will include beefed-up portals, dubbed "e-commerce brokers,"
that will offer more than a list of links and a passive handoff to online retailers,
according to a report released Thursday by Forrester Research.
The report, "eCommerce Brokers Arrive," predicted an imminent
shakeout of shopping intermediaries -- sites that aggregate
Web merchant listings. The remaining intermediaries will
evolve to take a more active role in online sales. "Retailers
are too complacent, wasting time and money on partnerships with
comparison-shopping and niche content sites that have no future,"
said Forrester analyst Carrie A. Johnson.
What about GiftCertificates.com as a survivor? They even had a billboard in Times Square that was MTV News' backdrop for some time. That company experienced noteriety and is now a success-story case study for Columbia Business School...