E-Commerce Times Talkback
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Buyers winning name brand merchandise on an auction site for a great price may not get the real deal -- and that can be a big deal in terms of costs to the companies, the auction sites and the duped consumers. Anyone buying products with brand names like Microsoft, Gucci, Nike, Canon, Nokia, Louis Vuitton, Gameboy and Disney -- to name just a few -- can end up with counterfeits. Consumers may be lulled into a false sense of security by a seller's high positive ratings, but they can be misleading.
I would like to share some eBay member's secret.
Minority of eBay sellers buy their items through online auctions site in reverse. They invite their suppliers to bid against each other in order to get the best price. Then they resell the items on eBay.
I strongly believe that it is very difficult to catch unauthorized distributors and dealers, but I also believe that eBay should show more effort in catching dishonest and illegal sellers. Very little has this community seen from eBay in trying to regulate and punish those that are conducting illegitimate auctions. A lot more can and must be done. Ebay needs competition from the opposite end of auctions – reverse auctions. Here is the site that does a lot more in allowing only verifiable users to post ads for reverse online auctions.
Is there any case so far that the individual seller on ebay who tried to sell counterfeit goods was prosecuted to the court? what was the outcome?
It is not my job to cruise the thousands of sites to see if my goods have been counterfeited and offered on an aution site. It is akin to asking robbery victims to cruise the stores to see if their stolen goods have been offered for sale to the public. Not only that this should really be the aution sites' responsibility, it should be their duty to report to the law about illegal activities happening on their sites. In everything else, we are held responsibile for our own action, and events caused by our action. Being in the cyberspace is not an excuse to condone illegal activities.
We are in the top 200 sellers on Ebay and we are constantly plagued with the VeRO programs quick mercy to overzealous manufacturers that don't want their product on Ebay, whether it is counterfeit or not. Ebay does not require ANY PROOF WHATSOEVER from a manufacturer before they will pull and penalize a seller. This has large sellers such as us walking on needles anytime we sell anything because many designers don't want the true market value of their product being revealed through a true marketplace such as Ebay. Manufacturers will claim everything on Ebay is counterfeit and the only way to buy the real thing is to go to their boutiques where they have control over how much they get out of their product. It's a no win for anyone but the manufacturer. Ebay is the truest form of capitalism, but it is quick to turn over rule to manufacturers and their lawyers.