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5 Big Data Marketing Myths


Big Data is a powerful tool to reach a specific audience, but knowing some techniques aren't what they seem will help better prepare marketers for a future campaign. Big Data is here to stay, so the better acclimated you are with using it, the more successful your brand will be in reaching its target audience. Following are five of the biggest Big Data marketing myths.
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The New Golden Age of TV


Netflix has gained critical acclaim and drawn in plenty of viewers, but it is not the only service that has been developing original content. What's unknown is whether other OTT services will have as much luck -- and whether there is room for more players, and if consumers will be willing to pay to access the content. "We are in what I call the 'everybody jump in' era," said consultant Myra Moore.
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ECT News Community   »   E-Commerce Times Talkback



* * Topic  Posts  Last post  Date
Re: AOL Emphasizes Online Shopper Protection 2  Alyssa   2001-10-02 09:45:38 
Re: Study: Internet Usage by Small Manufacturers Startling 3  Nick Heard   2001-10-02 09:30:35 
Re: eBay Charity Efforts Draw Cynicism, Complaints 25  Anne   2001-10-02 09:28:08 
Re: AuctionWatch Targets Bigger Players with New Products 2  Steve   2001-10-01 23:13:38 
Re: A Vote for Online Car Buying 4  amby   2001-10-01 17:50:19 
statistics 1  Bran100   2001-10-01 13:44:29 
Re: HomeGrocer.com IPO Seen in Peril 2  L.Richard, MSW   2001-09-30 13:38:03 
Re: Checking Out the Online Flix Tix Mix 2  Mark   2001-09-28 14:58:52 
Digital Process Management 1  John Dimick   2001-09-28 09:19:33 
Re: I-Marketing Interview: General Motors (Part 2) 3  Ashley Palmer   2001-09-27 22:03:22 
Why have so many failed? 1  Kruder   2001-09-27 09:18:55 
Re: Web Isn't So World-Wide When it Comes to E-tail 3  Prescott   2001-09-25 12:13:15 
Re: eBay Bans All World Trade Center, Pentagon Items 4  Anne   2001-09-25 08:18:32 
Re: A Dynamic Moment for E-tailing 3  Mike   2001-09-24 13:24:47 
Re: An E-Commerce Proverb: If You Snooze, You Flooz 3  Asha Pancho   2001-09-24 11:39:10 
Re: Report: E-Biz Success Not Easy To Measure 2  John Dimick   2001-09-24 08:19:45 
Re: Amazon in the Right Place, Wrong Time 3  M. Cox   2001-09-22 20:10:52 
Re: eBay Creates Charity Auction with $100M Goal 2  Patricia   2001-09-20 17:35:30 
Re: Online Travel: The Mountain Just Got Higher 3  Joe Hartnett   2001-09-20 17:17:25 
Re: Washington State's Highest Court Upholds Anti-Spam Law 3  Robert Gray   2001-09-19 20:42:27 

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