E-Commerce Times Talkback

The back-to-school shopping season might not be the biggest quake on the e-commerce
Richter scale -- holiday gift-giving tends to rock the e-tail world more. Even so, the
return to the classroom provides a welcome excuse for e-tailers to convince
consumers to shake off the summer doldrums and start spending again.

"In terms of traffic to e-commerce sites, back-to-school isn't in the top tier, but it
does bring an increase," NetRatings e-commerce analyst Kim Pillon told the
E-Commerce Times.

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