E-Commerce Times Talkback

The Walt Disney Co. said Monday it has agreed to provide short-form videos from its ABC and ESPN television properties to run on Google's YouTube under an ad-revenue sharing arrangement. Disney has yet to announce a deal with YouTube to share full episodes of such programs as "Lost" or "Desperate Housewives," despite the shows being available in full on ABC.com and sites such as Comcast's Fancast or Time Warner's AOL. Disney will be able to sell ads against the videos in conjunction with its other marketing efforts.

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