E-Commerce Times Talkback

Succeeding in any competitive business requires a killer instinct. And it's especially
true in an industry as competitive, fast-growing and increasingly crowded as online
travel.

No one can be bullied and hope to be around in the long run. So Southwest Airlines is
right to stand up for what it sees as its own interests in its ongoing feud with Orbitz,
the new bully on the block. But while these big boys duke it out, the customers are being
trampled underfoot.

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