Welcome | Sign In
ECTNews.com
E-Commerce Times LinuxInsider TechNewsWorld CRM Buyer MacNewsWorld
Discussion

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: Report: Value of Online Ads Underappreciated



Re: Report: Value of Online Ads Underappreciated
Posted by Gustavo Pena on 2001-06-26 12:30:14
In reply to Robert Baugh
I always found the "click-through" measurement kind of silly. No one clicks through bus signs, billboards, magazines or TVs, yet their value in driving sales is understood. Yet the web delivers a more affluent audience and gets penalized because that audience does not immediately stop what it's doing to go make a purchase at the advertised site.




 * Topic  Author  Date
Re: Report: Value of Online Ads Underappreciated  ECT News  2001-06-25 16:55:39
Re: Report: Value of Online Ads Underappreciated  Robert Baugh  2001-06-25 22:52:41
Re: Report: Value of Online Ads Underappreciated  Gustavo Pena  2001-06-26 12:30:14
Jump to:
Your Name: [modify]
* Subject:
Choose Icon:

Submissions containing gratuitous promotions or advertisements
will not be posted. [Message Board and Community Rules]

* Comments:

Notify me by e-mail when someone responds to my post.
Facebook Twitter LinkedIn Google+ RSS
Newsletters News Alerts Podcasts
Most Popular | This Week on ECT News Network
E-Commerce Times
TechNewsWorld
CRM Buyer
LinuxInsider
MacNewsWorld