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ECT News Community   »   CRM Buyer Talkback   »   Re: Zurmo: Playing Games Is Serious Business



Re: Zurmo: Playing Games Is Serious Business
Posted by: Erika Morphy 2013-01-09 21:19:24
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Last summer, open source CRM provider Zurmo threw its hat into the CRM ring with a beta version of its particular take on the hot new gamification software category.
The theory is simple: CRM, especially sales force automation, has notoriously poor user adoption figures. Why not use some of the fun features people are accustomed to seeing in games and social media to drive adoption? Zurmo users of the beta version are rewarded with badges when they log onto the system early in the morning or late in the day. They receive points for achieving certain goals.


Re: Zurmo: Playing Games Is Serious Business
Posted by: bradhodson 2013-01-09 21:23:36 In reply to: Erika Morphy
"The theory is simple: CRM, especially sales force automation, has notoriously poor user adoption figures. Why not use some of the fun features people are accustomed to seeing in games and social media to drive adoption?"

The answer is simple: Poor CRM adoption rate isn't caused by a lack of 'fun'. The bigger problem with CRM software is that it's just so darn terrible that people hate it. Design, interface, everything but the bloated feature lists are just atrocious.

There are only a couple CRM systems out there that actually have had markedly better adoption rate results than other CRM software and they are Insightly and JobNimbus.

Gamification is not the answer, because it's not the problem.
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