CRM Buyer Talkback
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A company's reputation is based on the customer's experience. Fixing or preventing problems is half of the service equation; communicating with customers is the other half. Customer service is as important, if not more important than the immediate resolution of the problem. An integral part of the customer experience equation is people. Your employees must have the necessary product or service knowledge, great customer service skills, and the means of communicating directly with customers.
Successful companies ensure that their culture embraces a holistic approach to serving customers. Those that promote the idea that a single department can “save” a company from products that are poorly designed, sold, and implemented are doomed to obscurity and eventual obsolescence.
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