CRM Buyer Talkback
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CRM technology -- along with the way we use it -- is going through an interesting patch of development right now. In part because mobile devices are now delivering on their potential, there's a renewed vigor around mobile CRM. At the same time, because the case for social media's permanent status as a critically important component of how we deal with customers, social CRM continues to gain attention and energy.
Good article. However Mobile CRM can be taken to the next level i.e.CRM is seen as a Customer facing application and not just a employee application.
And reg. the integration to Social CRM, more than the volume of data, the context of the data is important. And hence there needs to be a bigger BI exercise around it rather than a technical Integration effort.