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ECT News Community   »   CRM Buyer Talkback   »   Re: Social CRM Evolution vs. Mobile CRM Revolution

Re: Social CRM Evolution vs. Mobile CRM Revolution
Posted by: Christopher J. Bucholtz 2012-07-15 11:05:50
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CRM technology -- along with the way we use it -- is going through an interesting patch of development right now. In part because mobile devices are now delivering on their potential, there's a renewed vigor around mobile CRM. At the same time, because the case for social media's permanent status as a critically important component of how we deal with customers, social CRM continues to gain attention and energy.

Re: Social CRM Evolution vs. Mobile CRM Revolution
Posted by: jagadishbs 2012-10-30 23:24:35 In reply to: Christopher J. Bucholtz
Good article. However Mobile CRM can be taken to the next level i.e.CRM is seen as a Customer facing application and not just a employee application.
And reg. the integration to Social CRM, more than the volume of data, the context of the data is important. And hence there needs to be a bigger BI exercise around it rather than a technical Integration effort.
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