CRM Buyer Talkback
See Full Story
There's a lot of opportunity for CRM vendors seeking to reach small businesses.
While there are 15 million seats of CRM in action today, there are a lot more than
15 million customer-facing workers out there, and the vast majority of them are in
small businesses. That's a big opportunity for CRM vendors -- but what does it mean for potential CRM users? You'd think I'd be advocating that if you're a small business owner who's not yet using CRM, you immediately take to the Internet and buy an application straight away. Go! Now!
I knew that my own small business was ready for CRM when I kept dropping leads and customers because I failed to follow-up, and when all of the data became too much to organize by myself. I took the advice of a good friend and signed up for OfficeAutopilot, which has been a real life-saver. Since going with that software, all of the follow-up and data-management is automated. Iím not dropping customers, Iím gaining more every day, and my business is expanding instead of shrinking.