CRM Buyer Talkback

Re: Why CRM Works
Posted by: Denis Pombriant 2012-04-04 14:48:59

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I have great admiration for the work of Daniel Kahneman. He's an Israeli psychologist whose work with the late Amos Tversky won the Nobel Prize in Economics in 2002, even though neither was obviously an economist. The pair built the foundation for behavioral economics and did early work on framing, or how we perceive issues based on what other information surrounds them. Kahneman's work -- the part I am most fascinated with -- focuses on how we think, and his new book Thinking Fast and Slow has significant implications for our daily lives as well as many applications within CRM.

Re: Why CRM Works
Posted by: yvonne124 2012-05-08 09:19:43 In reply to: Denis Pombriant

We tend to make decisions in two ways, either gut, impulsive feelings or statistical analysis. Running a business, there are many times when deadlines are cut close, and we feel pressed to make immediate decisions. I was able to improve my business by using statistical analysis with OfficeAutopilot. This software provided me with CRM software in a user-friendly manner that allowed me to successfully market my product through email, conversion tracking, and more. With the help of Office Autopilot, I don’t have to simply rely on a hunch of whether or not my marketing techniques are boosting their business or falling flat.