CRM Buyer Talkback

Bank of America may have hoped it could quietly slip a $5 fee past its customers. If so, it was woefully wrong. This week, the bank announced it would charge debit card customers a $5 monthly fee when they use their cards to purchase goods. The bank pointed to new financial regulations as a reason. Customers, for their part, quickly did the math: The bank would be docking them $60 a year to use a card that the bank had urged them to adopt in the first place.

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