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The Retail Channel Is Dead - Long Live the Omnichannel


The retail channel is dead in the sense that it no longer can exist apart from the online channel. All those strenuous efforts to fight showrooming were not only ineffective, but also unnecessary. Consumers still vastly prefer to make purchases in brick-and-mortar stores. Retail channel, online channel, omnichannel -- it's not so much the channel that matters, it's the customer.
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The Social Side of Big Data


"When people go online in a social realm, they don't think about their intent. They just express themselves. So the challenge is letting people communicate the way they choose to communicate and then try to figure out and infer what is their intent and their sentiment," said Attensity CEO Howard Lau. "Trying to determine that is what we do, using natural language processing."
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Marketing to Mobile Millennials: Misperceptions and Myths 2  dommaden   2014-07-17 06:12:23 
Re: The Amazon Fire Phone's Mayday Effect 2  AdrianTheGreat24   2014-07-14 11:37:00 
Re: Conspiracy of Culture: 5 Contributors to CRM Failure 3  Max_Software   2014-07-09 02:59:41 
Re: Cutting Through the Data Clouds to Build Strong Customer Relationships 2  Galagalimart   2014-07-02 03:36:46 
Re: 5 Ways Social CRM Builds Indirect Channel Relationships 3  mikerich61   2014-06-30 05:18:16 
Re: Going Off-Script to Delight Customers 3  mikerich61   2014-06-23 01:41:43 
Re: Break the Language Barrier by Learning Your Customers' Native Tongues 3  bradhodson   2014-06-19 18:01:11 
Re: Why Mobile Providers Will Have to Give a Little on Privacy 2  marufoitl   2014-06-10 01:55:15 
Re: Whodunnit? 4 Suspects in CRM Murder Mystery 4  Mike_Driver   2014-06-09 06:35:59 
Re: Report: CRM Is Going Strong 3  mikerich61   2014-05-30 07:29:30 
Re: Using Reporting Tools to Turn CRM Around 3  mikerich61   2014-05-19 06:38:50 
Re: KlearGear Admitted to Social CRM Hall of Shame 2  Sushant12   2014-05-05 22:35:08 
Re: Are We There Yet? The Long Road to the CRM Revolution 5  Sushant12   2014-05-05 05:39:54 
Re: Marketing Automation's Next Gig 3  mikerich61   2014-04-30 04:40:44 
Re: Transaction or Process? 4  SusanObi   2014-04-29 10:11:53 
Re: 3 Ways to Source Ideas From Your Customers 3  mikerich61   2014-04-25 05:48:47 
Re: Answer Customers' Calls - Even When the Phone's Not Ringing 2  aartijune   2014-04-17 07:18:50 
Re: Don't Overlook the Mobile Searcher 2  brysonmeunier   2014-04-16 08:14:31 
Re: Small Biz CRM Secrets Any Business Can Use 2  MayfieldPrints   2014-04-14 16:02:31 
Re: Digging Deeper Into CRM Data 3  mikerich61   2014-04-14 00:44:33 

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