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Where Apple Watch Leads, CRM Will Follow?


Smartwatches are not known for being big productivity tools -- in fact, they're not known for much of anything, yet. As with smartphones and tablets, Apple seems to have the right formula for making smartwatches must-have devices, and when that happens, CRM no doubt will find a place on a lot of wrists. SAP and Salesforce already are showing us the way.
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Giving Your B2B Customers an Experience That Fits


Reward loyalty, but not through a loyalty program. Loyalty programs get people to do things, but they don't encourage actual loyalty. Loyalty is strongest when it's developed on its own and is held by both parties in a relationship. To make the experience better, offer rewards when they're least expected. The goal is to show your loyalty to the customer, not to test the customers' loyalty to you.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Where Apple Watch Leads, CRM Will Follow? 3  Bruceand6   2014-09-26 07:52:10 
Re: The 5 Worst Blunders of CRM-Destroying Execs 5  bradhodson   2014-09-11 12:32:23 
Re: Beacons Hit the Retail Spotlight 2  joelazer27   2014-08-12 07:26:25 
Re: Conspiracy of Culture: 5 Contributors to CRM Failure 5  bradhodson   2014-08-08 13:56:15 
Re: Are We There Yet? The Long Road to the CRM Revolution 6  successwithcrm   2014-08-07 08:13:51 
Re: What Holds Back CRM Success: Executive Fear 3  successwithcrm   2014-08-07 07:56:10 
Re: Marketing to Mobile Millennials: Misperceptions and Myths 2  dommaden   2014-07-17 06:12:23 
Re: The Amazon Fire Phone's Mayday Effect 2  AdrianTheGreat24   2014-07-14 11:37:00 
Re: Cutting Through the Data Clouds to Build Strong Customer Relationships 2  Galagalimart   2014-07-02 03:36:46 
Re: 5 Ways Social CRM Builds Indirect Channel Relationships 3  mikerich61   2014-06-30 05:18:16 
Re: Going Off-Script to Delight Customers 3  mikerich61   2014-06-23 01:41:43 
Re: Break the Language Barrier by Learning Your Customers' Native Tongues 3  bradhodson   2014-06-19 18:01:11 
Re: Why Mobile Providers Will Have to Give a Little on Privacy 2  marufoitl   2014-06-10 01:55:15 
Re: Whodunnit? 4 Suspects in CRM Murder Mystery 4  Mike_Driver   2014-06-09 06:35:59 
Re: Report: CRM Is Going Strong 3  mikerich61   2014-05-30 07:29:30 
Re: Using Reporting Tools to Turn CRM Around 3  mikerich61   2014-05-19 06:38:50 
Re: KlearGear Admitted to Social CRM Hall of Shame 2  Sushant12   2014-05-05 22:35:08 
Re: Marketing Automation's Next Gig 3  mikerich61   2014-04-30 04:40:44 
Re: Transaction or Process? 4  SusanObi   2014-04-29 10:11:53 
Re: 3 Ways to Source Ideas From Your Customers 3  mikerich61   2014-04-25 05:48:47 

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