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Optimizing the Brick-and-Mortar Customer Experience


The vast array of products online can make the traditional store assortment appear limited -- like a quaint showroom. Leading retailers already have begun responding to this challenge, largely by providing in-store kiosks and order points. While this is a good first step to mirroring the endless aisle available on the Web, retailers can take this to another level through visual merchandising.
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Self-Service and the 'R' in CRM


Too often we get wound around the axle of personalization because we erroneously believe we need to develop a personal relationship with customers, but I think that's a misunderstanding of the 'R' in CRM. There are lots of ways to relate, and most of them don't become personal. That's where analytics come in. Especially machine learning and journey mapping.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Report: Most Insurance Customers Are Fed Up 2  ajfengr   2015-02-28 09:50:19 
Re: The Top 20 CRM Blogs of 2014, Part 2 5  schipman   2015-02-11 06:09:29 
Re: Verizon Addresses Supercookie Conundrum 2  AureliePols   2015-02-05 01:14:09 
Re: CFPB Shifts Some Power to Mortgage Shoppers 2  cpinaud   2015-01-14 11:37:06 
Re: Things Not to Say to an Irate Customer, or Anthem's Epic Fail 3  weingarten   2014-12-04 18:58:12 
Re: The Terrifying Numbers Behind a Whopping Marketing Failure 2  sherylw   2014-12-02 15:19:38 
Re: The Intangibles: 5 Things That Aren't on the CRM Data Sheets 5  RebeccaJohnson   2014-11-27 05:02:46 
Re: Hear, Hear: The Rise of Social Listening 2  ikasapov   2014-11-25 03:32:48 
Re: Lowe's Gives Robotic Customer Service a Good Name 3  psiclone   2014-11-10 16:07:32 
Re: CRM Selection: Getting Requirements to Reflect Reality 4  agileari   2014-10-30 13:34:24 
Re: Mea Culpa: Social Media Apology Do's and Don'ts 3  jarone   2014-10-24 08:51:33 
Re: Where Apple Watch Leads, CRM Will Follow? 3  Bruceand6   2014-09-26 07:52:10 
Re: The 5 Worst Blunders of CRM-Destroying Execs 5  bradhodson   2014-09-11 12:32:23 
Re: Beacons Hit the Retail Spotlight 2  joelazer27   2014-08-12 07:26:25 
Re: Conspiracy of Culture: 5 Contributors to CRM Failure 5  bradhodson   2014-08-08 13:56:15 
Re: Are We There Yet? The Long Road to the CRM Revolution 6  successwithcrm   2014-08-07 08:13:51 
Re: What Holds Back CRM Success: Executive Fear 3  successwithcrm   2014-08-07 07:56:10 
Re: Marketing to Mobile Millennials: Misperceptions and Myths 2  dommaden   2014-07-17 06:12:23 
Re: The Amazon Fire Phone's Mayday Effect 2  AdrianTheGreat24   2014-07-14 11:37:00 
Re: Cutting Through the Data Clouds to Build Strong Customer Relationships 2  Galagalimart   2014-07-02 03:36:46 

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Are you looking forward to self-driving cars?
You bet -- I'd love to have a built-in chauffeur.
Yes -- self-driving cars will save lives.
Kind of -- I'd like some self-driving features, like parking.
No -- self-driving cars are too dangerous.
No -- I don't want to give up another freedom.
Absolutely not -- I saw Terminator and I'm not letting some robot take me for a ride!