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CRM Buyer Talkback


What Buyers Want


Customers expect your business to be the expert on your business, and this expertise is delivered via service and support. Service has been called "the new marketing," and while this greatly undersells the things done by actual marketing, the truth is that support can keep customers from churning, and turn unhappy customers into satisfied and loyal ones.
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Salesforce Fluffs Up Next-Gen Marketing Cloud


The Salesforce Marketing Cloud appears to effectively address "the most vexing issue facing companies, which is to quickly hear, understand, anticipate and answer the service and product needs of customers, no matter what channel they're using," said Frost & Sullivan's Brendan Read. It "expands the marketing focus to what customers want, and when, from what companies think they want, and when."
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: CFPB: Mortgage Servicers Still Rooking Consumers 2  Brian_Moore   2015-06-30 08:49:32 
Re: Cirrus Insight Gives Salesforce Users DIY Flexibility 2  IrynaD   2015-05-01 00:39:59 
Re: Optimizing the Brick-and-Mortar Customer Experience 2  kumarpritam   2015-04-04 09:42:27 
Re: Report: Most Insurance Customers Are Fed Up 2  ajfengr   2015-02-28 09:50:19 
Re: The Top 20 CRM Blogs of 2014, Part 2 5  schipman   2015-02-11 06:09:29 
Re: Verizon Addresses Supercookie Conundrum 2  AureliePols   2015-02-05 01:14:09 
Re: CFPB Shifts Some Power to Mortgage Shoppers 2  cpinaud   2015-01-14 11:37:06 
Re: Things Not to Say to an Irate Customer, or Anthem's Epic Fail 3  weingarten   2014-12-04 18:58:12 
Re: The Terrifying Numbers Behind a Whopping Marketing Failure 2  sherylw   2014-12-02 15:19:38 
Re: The Intangibles: 5 Things That Aren't on the CRM Data Sheets 5  RebeccaJohnson   2014-11-27 05:02:46 
Re: Hear, Hear: The Rise of Social Listening 2  ikasapov   2014-11-25 03:32:48 
Re: Lowe's Gives Robotic Customer Service a Good Name 3  psiclone   2014-11-10 16:07:32 
Re: CRM Selection: Getting Requirements to Reflect Reality 4  agileari   2014-10-30 13:34:24 
Re: Mea Culpa: Social Media Apology Do's and Don'ts 3  jarone   2014-10-24 08:51:33 
Re: Where Apple Watch Leads, CRM Will Follow? 3  Bruceand6   2014-09-26 07:52:10 
Re: The 5 Worst Blunders of CRM-Destroying Execs 5  bradhodson   2014-09-11 12:32:23 
Re: Beacons Hit the Retail Spotlight 2  joelazer27   2014-08-12 07:26:25 
Re: Conspiracy of Culture: 5 Contributors to CRM Failure 5  bradhodson   2014-08-08 13:56:15 
Re: Are We There Yet? The Long Road to the CRM Revolution 6  successwithcrm   2014-08-07 08:13:51 
Re: What Holds Back CRM Success: Executive Fear 3  successwithcrm   2014-08-07 07:56:10 

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