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Are We There Yet? The Long Road to the CRM Revolution

As communication methods change, CRM has had to change too. That's why social CRM has commanded so much bandwidth over the years, and why smart people predict the demise of the term as social functionality becomes an inherent part of CRM applications. Many businesses have yet to figure out what to do with social CRM information, and CRM vendors have yet to turn out a true social CRM application.
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Michaels Crafts Artless Response to Customer Data Breach

Customers are no longer shocked to learn that some of their data might have been compromised in a security breach, as such events have become all too common. However, customers have expectations as to how brands should behave when their customers have been exposed, and Michaels scored somewhere in the neighborhood of C-minus. The company followed the playbook but didn't convey that it cared much.
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ECT News Community   »   CRM Buyer Talkback

* * Topic  Posts  Last post  Date
Re: Are We There Yet? The Long Road to the CRM Revolution 2  cldm   2014-04-18 15:01:45 
Re: Answer Customers' Calls - Even When the Phone's Not Ringing 2  aartijune   2014-04-17 07:18:50 
Re: Don't Overlook the Mobile Searcher 2  brysonmeunier   2014-04-16 08:14:31 
Re: Small Biz CRM Secrets Any Business Can Use 2  MayfieldPrints   2014-04-14 16:02:31 
Re: Digging Deeper Into CRM Data 3  mikerich61   2014-04-14 00:44:33 
Re: Setting Goals and Rewards 2  harryche   2014-04-11 22:18:50 
Re: Big Data and the Process Revolution 3  mikerich61   2014-03-24 03:52:19 
Re: Customers' Comings and Goings Not Always Linked to Satisfaction 3  mikerich61   2014-03-10 05:39:23 
Re: The Customer Experience Jury Is In 2  Watcheezy   2014-03-03 08:08:01 
Re: Looking for Customer Love in All the Right Places 3  mikerich61   2014-02-28 07:28:58 
Re: The 3 Ages of CRM 3  mikerich61   2014-02-28 07:19:54 
Re: The Call Center in the Cloud 2  andym394   2014-02-28 03:43:50 
Re: Give Customers a Buying Experience They Can't Resist 3  mikerich61   2014-02-21 08:36:05 
Re: Comcast-TWC Customers: Be Afraid, Very Afraid 2  Larryyarma   2014-02-21 06:50:32 
Re: Completeness Is the New Black 2  wspendlove   2014-02-18 09:55:21 
eu 1  famullar   2014-02-14 12:39:31 
Re: iBeacon: It's Time for Mobile Marketers to See the Light 2  famullar   2014-02-14 12:36:32 
Re: 4 Processes for Turning Customer Ire Into Loyalty 1  Christopher J. Bucholtz   2014-02-07 09:12:47 
Re: Winning the CRM Race 3  mikerich61   2014-01-31 03:25:37 
Re: CRM's Collaboration Conundrum 3  mikerich61   2014-01-16 08:44:33 

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