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CRM Buyer Talkback

When Mobile CRM Goes Too Far, Part 1

"The rise of mobile CRM in business should facilitate human interaction between customers/business or between customers," said Robb Hecht, marketing professor at Baruch College. "Any UX experience which brings a user down a hole of loneliness -- without purchase or interaction with others -- will not succeed in the digital future."
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The 5-Step Plan for Picking the Right CRM Consultant

One guaranteed recipe for failure is for you as the customer to be unsure of what you want out of your implementation. It's not enough to say "more revenue" or "greater customer engagement" or "improved productivity." You have to know how to get to those overarching goals. Many CRM customers simply fail to understand what their requirements should be.
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ECT News Community » CRM Buyer Talkback

*	*	Topic	Posts	Last post	Date
		Re: Economics Imitates Life, and Life Has a Lot to Do With CRM	2	Danielyhkim88	2013-05-11 15:20:03
		Re: The Say-Anything Salesperson Is a CRM Killer	2	Max_Software	2013-05-08 03:03:54
		Re: Why Mobile CRM Rules	3	JohnPaterson	2013-04-29 07:20:26
		Re: Hoopla: It's a Brand New Sales Game	2	rcowen	2013-04-25 08:24:05
		Re: The Hidden Risks of Mobile CRM, Part 2	2	mikerich61	2013-04-24 06:37:34
		Re: 5 Things That Kill CRM ROI Dead	2	bradhodson	2013-04-12 12:58:01
		Re: Don't Rebuild Those Silos!	2	murraydunn	2013-03-29 09:09:14
		Re: The Time of a Mobile Ad's Life, Part 1	2	Treepodia	2013-03-15 10:15:00
		Re: Benioff's Social Proof	2	kerryritz	2013-03-07 07:51:33
		Re: Secrets for Speeding CRM Time to Value	2	bradhodson	2013-02-26 19:57:40
		Re: Big Data for Marketing	2	wilcoxaj	2013-02-22 14:59:15
		Re: Rethinking the Service Paradigm	2	rbacal	2013-02-06 07:10:22
		Re: Keys to Successful Mobile CRM	2	mikerich61	2013-02-01 02:20:56
		Re: We'll Call You: Putting an End to On-Hold Misery	2	johnvin9	2013-01-30 19:06:30
		Re: Sales Productivity	2	jheath3	2013-01-30 15:08:16
		Re: Machine Learning, TDA and the Future of Invention	2	JPNarowski	2013-01-23 10:21:26
		Re: 2013: The Year of Mobile CRM, Part 2	2	mikerich61	2013-01-23 08:05:56
		Re: Reading the Signals: 5 CRM Lessons From Moneyball	3	Danielyhkim88	2013-01-18 20:04:29
		Re: Voice of the Customer: Analyzing What People Say and How They Say It	2	Treepodia	2013-01-13 13:43:06
		Re: Zurmo: Playing Games Is Serious Business	2	bradhodson	2013-01-09 21:23:36