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How to Muff a Mobile Marketing Campaign, Part 2


"Mobile CRM installations are destined to fail if companies don't heed the lessons learned from traditional CRM deployments of more than a decade ago," warned QuestBack's Darren Bosik. "Back then, businesses relied too much on the technology ... and did little to change their business processes around customer feedback."
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CRM's Stairway to Stardom


CRM can't make a customer relationship star out of an antisocial crank, but it can make the average salesperson more like your star salesperson, a so-so support pro more like your best support pro, or a middle-of-the-pack marketer more like your most masterful marketer. In short, it's technology that helps all your customer-facing employees behave more like your stars.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Economics Imitates Life, and Life Has a Lot to Do With CRM 2  Danielyhkim88   2013-05-11 15:20:03 
Re: The Say-Anything Salesperson Is a CRM Killer 2  Max_Software   2013-05-08 03:03:54 
Re: Why Mobile CRM Rules 3  JohnPaterson   2013-04-29 07:20:26 
Re: Hoopla: It's a Brand New Sales Game 2  rcowen   2013-04-25 08:24:05 
Re: The Hidden Risks of Mobile CRM, Part 2 2  mikerich61   2013-04-24 06:37:34 
Re: 5 Things That Kill CRM ROI Dead 2  bradhodson   2013-04-12 12:58:01 
Re: Don't Rebuild Those Silos! 2  murraydunn   2013-03-29 09:09:14 
Re: The Time of a Mobile Ad's Life, Part 1 2  Treepodia   2013-03-15 10:15:00 
Re: Benioff's Social Proof 2  kerryritz   2013-03-07 07:51:33 
Re: Secrets for Speeding CRM Time to Value 2  bradhodson   2013-02-26 19:57:40 
Re: Big Data for Marketing 2  wilcoxaj   2013-02-22 14:59:15 
Re: Rethinking the Service Paradigm 2  rbacal   2013-02-06 07:10:22 
Re: Keys to Successful Mobile CRM 2  mikerich61   2013-02-01 02:20:56 
Re: We'll Call You: Putting an End to On-Hold Misery 2  johnvin9   2013-01-30 19:06:30 
Re: Sales Productivity 2  jheath3   2013-01-30 15:08:16 
Re: Machine Learning, TDA and the Future of Invention 2  JPNarowski   2013-01-23 10:21:26 
Re: 2013: The Year of Mobile CRM, Part 2 2  mikerich61   2013-01-23 08:05:56 
Re: Reading the Signals: 5 CRM Lessons From Moneyball 3  Danielyhkim88   2013-01-18 20:04:29 
Re: Voice of the Customer: Analyzing What People Say and How They Say It 2  Treepodia   2013-01-13 13:43:06 
Re: Zurmo: Playing Games Is Serious Business 2  bradhodson   2013-01-09 21:23:36 

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