"Mobile CRM installations are destined to fail if companies don't heed the lessons learned from traditional CRM deployments of more than a decade ago," warned QuestBack's Darren Bosik. "Back then, businesses relied too much on the technology ... and did little to change their business processes around customer feedback."
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CRM's Stairway to Stardom
CRM can't make a customer relationship star out of an antisocial crank, but it can make the average salesperson more like your star salesperson, a so-so support pro more like your best support pro, or a middle-of-the-pack marketer more like your most masterful marketer. In short, it's technology that helps all your customer-facing employees behave more like your stars.
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