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5 Crafty Customer-Retention Strategies


People love a free lunch any day -- from coupons to complimentary product samples. Surprise, surprise! What people claim to want just as much is the right to exclusive information about your brand that they can use to their advantage. Things like prior notification of an upcoming clearance sale or the right to shop sales before they become open to the general public are great incentives.
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Self-Service and the 'R' in CRM


Too often we get wound around the axle of personalization because we erroneously believe we need to develop a personal relationship with customers, but I think that's a misunderstanding of the 'R' in CRM. There are lots of ways to relate, and most of them don't become personal. That's where analytics come in. Especially machine learning and journey mapping.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Signed, Sealed, Delivered: Closing the Deal With Electronic Signatures 3  Sripathy   2010-04-29 04:08:29 
Re: How Do You Take Your Lock-In? 2  davenewman   2010-04-28 10:52:09 
Re: Social Media for B2B: This Time It's Personal 3  CarlaG   2010-04-27 22:49:19 
Re: B2B vs. B2C CRM: What's the Diff? 2  Intelestream   2010-04-23 15:07:11 
Re: Talking to Your Tribe 2  Intelestream   2010-04-22 15:02:52 
Re: Strike While the Social CRM Iron Is Hot 2  Intelestream   2010-04-22 00:39:24 
Re: Don't Forget B2B CRM 2  AxelS   2010-04-21 11:18:48 
Re: Salesforce.com Cuts Ribbon on Chatter App Exchange 2  emschles   2010-04-13 08:30:31 
Re: Is Your Company Chatterizeable? 2  emschles   2010-04-13 08:23:21 
Re: Latin America: Outsourcing's New Hot Spot 5  william583   2010-03-29 22:24:43 
Re: Top 5 Ways CRM Decision Makers Go Astray 2  dtyler99   2010-03-25 18:21:34 
Re: Survey Totes Up Value of Excellent Online Customer Service 2  awright80   2010-03-23 02:33:10 
Re: Crazy Bad Luck for Casino ATM Customers 12  jackhenry   2010-03-19 10:25:47 
Re: Workforce Management: Beyond Time and Attendance 3  JonAdmin   2010-03-17 19:22:14 
Re: How to Know When Enough Customer Service Is Enough 2  robinjs19   2010-03-15 14:11:38 
Re: Social CRM: Walk Before You Run 2  talyarj   2010-03-01 02:53:09 
Re: Recessionary Times Call for Recessionary Marketing 3  anthois   2010-02-21 11:33:23 
Re: Salesforce.com Aims to Make Office Chatter Productive 2  emschles   2010-02-19 08:19:29 
Re: Outsourcing Lead Generation: Who Do You Trust? 2  commencecrm   2010-02-06 08:03:59 
Re: Voter Relationship Management: The Constituent Is the Customer 2  mikki_m   2010-02-03 09:47:56 

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Are you looking forward to self-driving cars?
You bet -- I'd love to have a built-in chauffeur.
Yes -- self-driving cars will save lives.
Kind of -- I'd like some self-driving features, like parking.
No -- self-driving cars are too dangerous.
No -- I don't want to give up another freedom.
Absolutely not -- I saw Terminator and I'm not letting some robot take me for a ride!