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Mobile, Local Ad Spend Zooms Down Runway


It is now clear that mobile devices -- smartphones and tablets -- have become people's "life dashboards," personally and professionally, said Symplegades CMO Ian Gertler. "The shift to always-connected and relevant is going to push the bar higher for local and mobile advertising. ... Apps, social, data and cloud-based services [will] enhance and empower both businesses and the people they serve."
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SugarCRM Refines Customer Analytics for Sales


"Yesterday, CRM was all about capturing data and putting that data model up on a screen for a company," said SugarCRM CTO Clint Oram. "Now CRM is about putting analytics around a customer to help reps and managers make better sales decisions." It is the same trajectory that the CRM industry as a whole is on, and Sugar's integrations with Dun & Bradstreet and Marketo are in keeping with that goal.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Gauging CRM's Effect on the Profit Meter 2  interactnow   2009-12-22 21:20:56 
Re: How Automation Can Bridge the Sales-Marketing Chasm 2  Chidalgo71   2009-12-16 06:55:56 
Re: Should a Small Business Watch the Clock? 3  toplister   2009-12-14 22:28:54 
Re: You Survived the Recession - Are You Ready for the Recovery? 2  annrand   2009-12-05 17:28:12 
Re: Think, Then Measure: BI in the SMB 2  sasmgm   2009-12-02 04:48:01 
Re: Time for a Virtual Agent Reality Check? 2  easiegmann   2009-11-20 15:20:08 
Re: Health Insurance CRM, Part 1: Shifting Into Catch-Up Mode 3  mconlee   2009-11-20 10:28:31 
Re: PaaS and the Democratization of Innovation 2  groberts1   2009-11-19 08:15:39 
Re: Creating Exceptional Customer Experiences, Both Coming and Going 2  Mapsmith   2009-11-18 19:34:54 
Re: Mobile CRM User, Know Thyself 2  NitinGarg   2009-11-17 10:13:00 
Re: CRM for the Small Biz: Turning Agony Into Ecstasy 3  smeade   2009-10-30 08:15:53 
Re: The Data-Driven Marketer: Show Me the Numbers 2  egillespie   2009-10-16 06:40:55 
Re: The 'Flat Funnel' Marketing Myth 2  nivenor1   2009-09-15 08:18:40 
Re: IVR Systems, Part 1: Are They Done Yet? 2  heidimiller   2009-09-11 10:25:18 
Re: The E-Coupon Generation 2  vgorasia   2009-09-01 20:11:56 
Re: Getting Small Firms on Board With BPM 2  phil_ayres   2009-09-01 05:41:14 
Re: Building a Leak-Proof Sales Pipeline 3  nivenor1   2009-08-26 09:34:44 
Re: Checkout Line Anxiety 2  mitchr   2009-08-26 08:23:45 
Re: If You Build a Branded Online Community, Will Customers Come? 2  tomrau   2009-08-07 02:07:15 
Re: Don't Trade Customer Satisfaction for Call Center Efficiency 2  DHarlow   2009-07-31 15:04:11 

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