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The Retail Channel Is Dead - Long Live the Omnichannel


The retail channel is dead in the sense that it no longer can exist apart from the online channel. All those strenuous efforts to fight showrooming were not only ineffective, but also unnecessary. Consumers still vastly prefer to make purchases in brick-and-mortar stores. Retail channel, online channel, omnichannel -- it's not so much the channel that matters, it's the customer.
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The Social Side of Big Data


"When people go online in a social realm, they don't think about their intent. They just express themselves. So the challenge is letting people communicate the way they choose to communicate and then try to figure out and infer what is their intent and their sentiment," said Attensity CEO Howard Lau. "Trying to determine that is what we do, using natural language processing."
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: How to Know When Enough Customer Service Is Enough 2  robinjs19   2010-03-15 14:11:38 
Re: Social CRM: Walk Before You Run 2  talyarj   2010-03-01 02:53:09 
Re: Recessionary Times Call for Recessionary Marketing 3  anthois   2010-02-21 11:33:23 
Re: Salesforce.com Aims to Make Office Chatter Productive 2  emschles   2010-02-19 08:19:29 
Re: Outsourcing Lead Generation: Who Do You Trust? 2  commencecrm   2010-02-06 08:03:59 
Re: Voter Relationship Management: The Constituent Is the Customer 2  mikki_m   2010-02-03 09:47:56 
Re: A 2009 CRM Leaderboard 2  jefflogden   2010-01-28 13:35:49 
Re: The Golden Age of Marketing 2  jefflogden   2010-01-28 13:32:48 
Re: CRM in 2009: Personal, Social, Mobile, Adaptable 3  12121990   2010-01-21 12:01:28 
Re: Why Employees Hate to Track Their Time 3  clf99   2010-01-11 12:17:32 
Re: The Benefits of the Software-as-a-Service Model 3  clf99   2010-01-11 12:16:16 
Re: The 4 Cornerstones for CRM Retail Investment in 2010 2  kevino67   2010-01-11 07:05:15 
Re: Hello E-Billpay, Good Riddance Paper Checks 2  iamsmarterthanyou   2010-01-07 15:01:24 
Re: Cable TV Standoffs: Customers in the Crosshairs 2  macguysea   2010-01-05 11:29:21 
Re: Debt Settlement Firm Penalized for Customer Fraud 2  DebtHelp   2009-12-27 13:13:10 
Re: Gauging CRM's Effect on the Profit Meter 2  interactnow   2009-12-22 21:20:56 
Re: How Automation Can Bridge the Sales-Marketing Chasm 2  Chidalgo71   2009-12-16 06:55:56 
Re: Should a Small Business Watch the Clock? 3  toplister   2009-12-14 22:28:54 
Re: You Survived the Recession - Are You Ready for the Recovery? 2  annrand   2009-12-05 17:28:12 
Re: Think, Then Measure: BI in the SMB 2  sasmgm   2009-12-02 04:48:01 

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