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Attentive.ly's Social Marketing Taps Customer Interests


"Once we have defined the audience, then we start listening to know what they are talking about," said Attentive.ly CEO Roz Lemieux. "We want to know what kind of language they are using when they talk about their interests, their everyday lives, national or world events." This is to give the company a sense of what a particular customer might spark to -- family issues, entertainment, sports or cooking, for example.
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SAP, Esri Beat the Clock With Native Integrations


Providing native integration of SAP and Esri products means greater flexibility for users who might want to try new configurations with a data set but otherwise wouldn't have the time, said SAP's Ashish Sahu. "These are busy people -- they don't have the time to go outside of the application, as they had to before ... . With our integration, users don't have to leave the application at all."
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: How to Know When Enough Customer Service Is Enough 2  robinjs19   2010-03-15 14:11:38 
Re: Social CRM: Walk Before You Run 2  talyarj   2010-03-01 02:53:09 
Re: Recessionary Times Call for Recessionary Marketing 3  anthois   2010-02-21 11:33:23 
Re: Salesforce.com Aims to Make Office Chatter Productive 2  emschles   2010-02-19 08:19:29 
Re: Outsourcing Lead Generation: Who Do You Trust? 2  commencecrm   2010-02-06 08:03:59 
Re: Voter Relationship Management: The Constituent Is the Customer 2  mikki_m   2010-02-03 09:47:56 
Re: A 2009 CRM Leaderboard 2  jefflogden   2010-01-28 13:35:49 
Re: The Golden Age of Marketing 2  jefflogden   2010-01-28 13:32:48 
Re: CRM in 2009: Personal, Social, Mobile, Adaptable 3  12121990   2010-01-21 12:01:28 
Re: Why Employees Hate to Track Their Time 3  clf99   2010-01-11 12:17:32 
Re: The Benefits of the Software-as-a-Service Model 3  clf99   2010-01-11 12:16:16 
Re: The 4 Cornerstones for CRM Retail Investment in 2010 2  kevino67   2010-01-11 07:05:15 
Re: Hello E-Billpay, Good Riddance Paper Checks 2  iamsmarterthanyou   2010-01-07 15:01:24 
Re: Cable TV Standoffs: Customers in the Crosshairs 2  macguysea   2010-01-05 11:29:21 
Re: Debt Settlement Firm Penalized for Customer Fraud 2  DebtHelp   2009-12-27 13:13:10 
Re: Gauging CRM's Effect on the Profit Meter 2  interactnow   2009-12-22 21:20:56 
Re: How Automation Can Bridge the Sales-Marketing Chasm 2  Chidalgo71   2009-12-16 06:55:56 
Re: Should a Small Business Watch the Clock? 3  toplister   2009-12-14 22:28:54 
Re: You Survived the Recession - Are You Ready for the Recovery? 2  annrand   2009-12-05 17:28:12 
Re: Think, Then Measure: BI in the SMB 2  sasmgm   2009-12-02 04:48:01 

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