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How to Muff a Mobile Marketing Campaign, Part 2


"Mobile CRM installations are destined to fail if companies don't heed the lessons learned from traditional CRM deployments of more than a decade ago," warned QuestBack's Darren Bosik. "Back then, businesses relied too much on the technology ... and did little to change their business processes around customer feedback."
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Bloomberg Caught With Hands in the Customer Data Jar


Financial institutions paying $20,000 a year for an information service might reasonably expect that their own personnel's activities wouldn't be subject to monitoring, so the outrage of Bloomberg customers whose data was combed by reporters is understandable. Bloomberg drew the blinds after news of the breach emerged, but that won't eradicate a very sour taste from a lot of customers' mouths.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Outsourcing business to Costa Rica. 1  OffshoreSavingSolutions   2009-02-16 08:35:14 
Re: Fast Implementation Is Key: Q&A With Amdocs Strategy VP Dana Porter 2  mwoeppel   2009-02-09 07:58:26 
Re: Could SPM Be a Contender? 2  julienldionne   2009-01-28 18:51:44 
Re: Retailers Pull Out All Stops to Rope Shoppers In 2  TheRetailDoctor   2009-01-26 18:50:48 
Re: Gift Cards in a Gloomy Economy: A Losing Bet? 3  peter_hamilton   2009-01-20 14:43:36 
Re: Treating Patients Like Valued Customers: An Achievable Goal 2  kdoering   2009-01-19 06:25:40 
Global Slowdown will Kill 'Big Software' 1  markd111   2009-01-08 06:26:53 
Re: Time to Build Your Communities 2  sloane888   2009-01-07 10:45:28 
Re: The Recession, the Cloud and Salesforce.com 2  tmaras   2009-01-05 10:37:21 
Re: 2008: Good Riddance 3  danielblake   2009-01-05 07:24:52 
Re: Credit Card Firms Wail, Gnash Teeth Over New Consumer-Friendly Rules 2  Dave_A   2009-01-04 11:47:20 
Re: Data Breaches: Ignorance Is Dangerous 2  johnfranks999   2008-12-16 03:31:45 
Re: Want to Measure Social Media ROI? Pick a Metric 3  friarminor   2008-12-11 22:41:42 
Re: Good Reasons for Sticking With In-House, Part 2 2  ideyatech   2008-12-10 18:40:51 
Re: Good Reasons for Sticking With In-House, Part 1 2  ideyatech   2008-12-10 18:21:26 
Re: Mixing It Up With SOA and SaaS, Part 1 2  ideyatech   2008-12-10 18:19:00 
Re: Platform as a Standard 2  friarminor   2008-12-10 16:16:53 
Re: Cyber Monday Is Not Extinct - It Has Evolved 2  mknipp   2008-12-04 08:15:18 
Re: Microsoft's CRM Hustle 2  sge111   2008-12-03 19:27:44 
Re: The Microcredit Opportunity 2  appeters   2008-12-03 16:03:54 

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