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Salesforce's Wave Is Only Half the Analytics Answer


To really use Wave to its best advantage, the onus is on both Salesforce and the users. Salesforce needs to be aggressive in its content marketing and help educate its customers in an ongoing way about how to use the application right. It needs to provide some inspirational and aspirational content to help customers think about extending the depth of what they're measuring.
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Shooting for Sales? Give Marketing the Right Weapons


The question today is not whether the technology exists, but which technology you should employ. Anything that marketing can use to get sales closer to the target -- that is, a customer who's ready to buy -- is useful. However, choosing the right technology can make a big difference in the degree of productivity increased technology provides.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2 2  RuthW   2010-12-02 09:03:13 
Re: TCO, ROI and the Difference Between Price and Cost 2  Intelestream   2010-11-30 10:22:14 
Re: Sharpening the Social Toolset 2  Intelestream   2010-11-09 15:56:14 
Re: OEMs Get a Lot of SugarCRM Poured on Them 2  martinlc   2010-10-01 20:59:32 
Re: Is It CRM Time Yet? 2  Intelestream   2010-09-20 16:43:17 
Re: The ROI of CRM 2  Intelestream   2010-09-03 11:15:10 
Re: How to Build a Better Business Blog 2  wcms-systems   2010-09-03 04:21:30 
Re: Health Insurance Consumers Should Seize More Control 2  Lrqausa1   2010-08-30 06:31:36 
Re: Analytics and Social CRM: Parallel Evolution? 2  lisamiller   2010-08-29 11:23:00 
Re: Apple Still Thinks It Controls the Customer Conversation 6  charel   2010-07-26 01:21:25 
Re: Health Information Exchanges, Part 2: The IT Challenges 2  JEngdahlJ   2010-07-09 08:24:12 
Re: Health Information Exchanges, Part 1: Follow That Patient 2  JEngdahlJ   2010-07-06 09:04:37 
Re: Investments Bleed When You Cut Costs: Q&A With Tigerpaw CEO Dave Foxall 3  jasonleeIT   2010-06-29 11:13:59 
Re: The Real Killer App Inside Chatter 2  emschles   2010-06-29 10:37:04 
Re: Where Leads Go to Die 2  Gate2Shop   2010-06-20 22:35:37 
Re: The State of BPM: Poised for Takeoff 2  IPDSolution   2010-06-14 12:16:26 
Re: How CRM Can Suffer When It Crosses Borders 2  appleli   2010-06-14 02:17:34 
Re: A Red-Letter Week for CRM 2  9335727626   2010-06-10 12:48:11 
Re: Why the Social Media Marketing Backlash Is a Good Thing 3  pmahoney1959   2010-06-09 13:03:44 
Re: Salesforce.com's Jigsaw Buy: The End of Advertising? 2  nancya   2010-06-09 12:57:22 

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