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T-Mobile Courts Credit-Challenged Customers

In keeping with its scrappy new image as the carrier that looks after the interests of the little guy, T-Mobile has announced a new customer credit plan. It goes something like this: Just make 12 monthly payments on time, and we'll treat you as though your credit is golden -- even if it actually stinks. For T-Mobile, the risk is small. However, the rewards in customer loyalty could be hefty.
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Engage.cx Makes Customers an Offer They Can't Lose

Say a customer heads to a store, having forgotten about a coupon emailed weeks earlier. During checkout, the retail clerk sees the coupon and offers to apply it to the customer's purchase. "An offer has been made, and the integrity of that offer should be upheld no matter the channel," said Engage.cx cofounder David Trice. "That is what we do: help companies honor the integrity of their offers."
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ECT News Community   »   CRM Buyer Talkback

* * Topic  Posts  Last post  Date
Re: 9 Ways to Squeeze the Most Value From Customer Feedback 2  mollygriffin   2011-01-19 12:47:06 
Re: Breaking the Tech Terminology Barrier 2  Intelestream   2011-01-15 11:47:43 
Re: 10 Steps to Customer Self-Service Nirvana 2  bsjames2   2011-01-05 09:24:57 
Re: The Contact Center in the Cloud: Q&A With LiveOps VP Jeremy King 2  Intelestream   2011-01-03 13:48:57 
Re: Next Year's Strategic Opportunities 2  workingcafe   2011-01-03 01:46:08 
Re: Delivering Exceptional Customer Experience in a Multichannel World 3  shaloo   2010-12-27 05:38:32 
Re: FuzeDigital Plays on Big Customer Service Vendors' Turf 2  cvancourt   2010-12-22 16:58:17 
Re: The 2 Customer Experience Wreckers 2  Intelestream   2010-12-20 15:48:19 
Re: Salesforce.com Aims to Pump Up Chatter's Volume 2  anchen_me   2010-12-06 06:54:46 
Re: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2 2  RuthW   2010-12-02 09:03:13 
Re: TCO, ROI and the Difference Between Price and Cost 2  Intelestream   2010-11-30 10:22:14 
Re: Sharpening the Social Toolset 2  Intelestream   2010-11-09 15:56:14 
Re: OEMs Get a Lot of SugarCRM Poured on Them 2  martinlc   2010-10-01 20:59:32 
Re: Is It CRM Time Yet? 2  Intelestream   2010-09-20 16:43:17 
Re: The ROI of CRM 2  Intelestream   2010-09-03 11:15:10 
Re: How to Build a Better Business Blog 2  wcms-systems   2010-09-03 04:21:30 
Re: Health Insurance Consumers Should Seize More Control 2  Lrqausa1   2010-08-30 06:31:36 
Re: Analytics and Social CRM: Parallel Evolution? 2  lisamiller   2010-08-29 11:23:00 
Re: Apple Still Thinks It Controls the Customer Conversation 6  charel   2010-07-26 01:21:25 
Re: Health Information Exchanges, Part 2: The IT Challenges 2  JEngdahlJ   2010-07-09 08:24:12 

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