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What Buyers Want

Customers expect your business to be the expert on your business, and this expertise is delivered via service and support. Service has been called "the new marketing," and while this greatly undersells the things done by actual marketing, the truth is that support can keep customers from churning, and turn unhappy customers into satisfied and loyal ones.
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Salesforce Fluffs Up Next-Gen Marketing Cloud

The Salesforce Marketing Cloud appears to effectively address "the most vexing issue facing companies, which is to quickly hear, understand, anticipate and answer the service and product needs of customers, no matter what channel they're using," said Frost & Sullivan's Brendan Read. It "expands the marketing focus to what customers want, and when, from what companies think they want, and when."
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ECT News Community   »   CRM Buyer Talkback

* * Topic  Posts  Last post  Date
Re: The Internet and Global Project Management: It's Complicated 2  rabanian   2011-02-19 12:19:48 
Re: Email Marketing or Social Media? Both, Says Constant Contact 4  SocialKarma   2011-02-03 12:13:39 
Re: Building Trust Before Social Skepticism Sets In 2  SocialKarma   2011-02-03 12:10:24 
Re: A CRM Lesson From Sesame Street 2  Intelestream   2011-01-21 14:27:43 
Re: When Self-Service Goes Horribly Wrong 2  firstoff   2011-01-21 08:40:12 
Re: 9 Ways to Squeeze the Most Value From Customer Feedback 2  mollygriffin   2011-01-19 12:47:06 
Re: Breaking the Tech Terminology Barrier 2  Intelestream   2011-01-15 11:47:43 
Re: 10 Steps to Customer Self-Service Nirvana 2  bsjames2   2011-01-05 09:24:57 
Re: The Contact Center in the Cloud: Q&A With LiveOps VP Jeremy King 2  Intelestream   2011-01-03 13:48:57 
Re: Next Year's Strategic Opportunities 2  workingcafe   2011-01-03 01:46:08 
Re: Delivering Exceptional Customer Experience in a Multichannel World 3  shaloo   2010-12-27 05:38:32 
Re: FuzeDigital Plays on Big Customer Service Vendors' Turf 2  cvancourt   2010-12-22 16:58:17 
Re: The 2 Customer Experience Wreckers 2  Intelestream   2010-12-20 15:48:19 
Re: Salesforce.com Aims to Pump Up Chatter's Volume 2  anchen_me   2010-12-06 06:54:46 
Re: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2 2  RuthW   2010-12-02 09:03:13 
Re: TCO, ROI and the Difference Between Price and Cost 2  Intelestream   2010-11-30 10:22:14 
Re: Sharpening the Social Toolset 2  Intelestream   2010-11-09 15:56:14 
Re: OEMs Get a Lot of SugarCRM Poured on Them 2  martinlc   2010-10-01 20:59:32 
Re: Is It CRM Time Yet? 2  Intelestream   2010-09-20 16:43:17 
Re: The ROI of CRM 2  Intelestream   2010-09-03 11:15:10 

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