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CRM Buyer Talkback


The Intangibles: 5 Things That Aren't on the CRM Data Sheets


One thing to ask to see during the sales process is how CRM is being used to sell CRM to you. The vendor should have a customer record on you and be able to use it as a case study in how CRM can advance a sale. Be forewarned -- many vendors aren't willing to do this. One of the most surprising reasons is that the organization selling a CRM application often doesn't use its own CRM.
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SMS: It's Not Just for Marketing Any More


Despite the growth in the percentage of e-commerce traffic coming from mobile devices, the conversion rates have been low. The takeaway? There's a greater need to provide a good omnichannel user experience. That means mobile communications, which means SMS. Though many consumers are less-than-eager to receive mobile marketing messages, others will jump at the prospect, given the right value-add.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Next Year's Strategic Opportunities 2  workingcafe   2011-01-03 01:46:08 
Re: Delivering Exceptional Customer Experience in a Multichannel World 3  shaloo   2010-12-27 05:38:32 
Re: FuzeDigital Plays on Big Customer Service Vendors' Turf 2  cvancourt   2010-12-22 16:58:17 
Re: The 2 Customer Experience Wreckers 2  Intelestream   2010-12-20 15:48:19 
Re: Salesforce.com Aims to Pump Up Chatter's Volume 2  anchen_me   2010-12-06 06:54:46 
Re: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2 2  RuthW   2010-12-02 09:03:13 
Re: TCO, ROI and the Difference Between Price and Cost 2  Intelestream   2010-11-30 10:22:14 
Re: Sharpening the Social Toolset 2  Intelestream   2010-11-09 15:56:14 
Re: OEMs Get a Lot of SugarCRM Poured on Them 2  martinlc   2010-10-01 20:59:32 
Re: Is It CRM Time Yet? 2  Intelestream   2010-09-20 16:43:17 
Re: The ROI of CRM 2  Intelestream   2010-09-03 11:15:10 
Re: How to Build a Better Business Blog 2  wcms-systems   2010-09-03 04:21:30 
Re: Health Insurance Consumers Should Seize More Control 2  Lrqausa1   2010-08-30 06:31:36 
Re: Analytics and Social CRM: Parallel Evolution? 2  lisamiller   2010-08-29 11:23:00 
Re: Apple Still Thinks It Controls the Customer Conversation 6  charel   2010-07-26 01:21:25 
Re: Health Information Exchanges, Part 2: The IT Challenges 2  JEngdahlJ   2010-07-09 08:24:12 
Re: Health Information Exchanges, Part 1: Follow That Patient 2  JEngdahlJ   2010-07-06 09:04:37 
Re: Investments Bleed When You Cut Costs: Q&A With Tigerpaw CEO Dave Foxall 3  jasonleeIT   2010-06-29 11:13:59 
Re: The Real Killer App Inside Chatter 2  emschles   2010-06-29 10:37:04 
Re: Where Leads Go to Die 2  Gate2Shop   2010-06-20 22:35:37 

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