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Attentive.ly's Social Marketing Taps Customer Interests


"Once we have defined the audience, then we start listening to know what they are talking about," said Attentive.ly CEO Roz Lemieux. "We want to know what kind of language they are using when they talk about their interests, their everyday lives, national or world events." This is to give the company a sense of what a particular customer might spark to -- family issues, entertainment, sports or cooking, for example.
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SAP, Esri Beat the Clock With Native Integrations


Providing native integration of SAP and Esri products means greater flexibility for users who might want to try new configurations with a data set but otherwise wouldn't have the time, said SAP's Ashish Sahu. "These are busy people -- they don't have the time to go outside of the application, as they had to before ... . With our integration, users don't have to leave the application at all."
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: OEMs Get a Lot of SugarCRM Poured on Them 2  martinlc   2010-10-01 20:59:32 
Re: Is It CRM Time Yet? 2  Intelestream   2010-09-20 16:43:17 
Re: The ROI of CRM 2  Intelestream   2010-09-03 11:15:10 
Re: How to Build a Better Business Blog 2  wcms-systems   2010-09-03 04:21:30 
Re: Health Insurance Consumers Should Seize More Control 2  Lrqausa1   2010-08-30 06:31:36 
Re: Analytics and Social CRM: Parallel Evolution? 2  lisamiller   2010-08-29 11:23:00 
Re: Apple Still Thinks It Controls the Customer Conversation 6  charel   2010-07-26 01:21:25 
Re: Health Information Exchanges, Part 2: The IT Challenges 2  JEngdahlJ   2010-07-09 08:24:12 
Re: Health Information Exchanges, Part 1: Follow That Patient 2  JEngdahlJ   2010-07-06 09:04:37 
Re: Investments Bleed When You Cut Costs: Q&A With Tigerpaw CEO Dave Foxall 3  jasonleeIT   2010-06-29 11:13:59 
Re: The Real Killer App Inside Chatter 2  emschles   2010-06-29 10:37:04 
Re: Where Leads Go to Die 2  Gate2Shop   2010-06-20 22:35:37 
Re: The State of BPM: Poised for Takeoff 2  IPDSolution   2010-06-14 12:16:26 
Re: How CRM Can Suffer When It Crosses Borders 2  appleli   2010-06-14 02:17:34 
Re: A Red-Letter Week for CRM 2  9335727626   2010-06-10 12:48:11 
Re: Why the Social Media Marketing Backlash Is a Good Thing 3  pmahoney1959   2010-06-09 13:03:44 
Re: Salesforce.com's Jigsaw Buy: The End of Advertising? 2  nancya   2010-06-09 12:57:22 
Re: The Retail Industry's CRM Implementation Problem 2  Intelestream   2010-05-21 08:55:48 
Re: How Customer Segmentation Can Unravel CRM 2  mikeboysen   2010-05-19 03:41:45 
Re: The Big Business of Electronic Health Records, Part 1 2  JEngdahlJ   2010-05-14 10:02:59 

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