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How to Muff a Mobile Marketing Campaign, Part 2


"Mobile CRM installations are destined to fail if companies don't heed the lessons learned from traditional CRM deployments of more than a decade ago," warned QuestBack's Darren Bosik. "Back then, businesses relied too much on the technology ... and did little to change their business processes around customer feedback."
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Bloomberg Caught With Hands in the Customer Data Jar


Financial institutions paying $20,000 a year for an information service might reasonably expect that their own personnel's activities wouldn't be subject to monitoring, so the outrage of Bloomberg customers whose data was combed by reporters is understandable. Bloomberg drew the blinds after news of the breach emerged, but that won't eradicate a very sour taste from a lot of customers' mouths.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: The E-Coupon Generation 2  vgorasia   2009-09-01 20:11:56 
Re: Getting Small Firms on Board With BPM 2  phil_ayres   2009-09-01 05:41:14 
Re: Building a Leak-Proof Sales Pipeline 3  nivenor1   2009-08-26 09:34:44 
Re: Checkout Line Anxiety 2  mitchr   2009-08-26 08:23:45 
Re: If You Build a Branded Online Community, Will Customers Come? 2  tomrau   2009-08-07 02:07:15 
Re: Don't Trade Customer Satisfaction for Call Center Efficiency 2  DHarlow   2009-07-31 15:04:11 
Re: Primary Indicators 2  OnState   2009-07-30 06:48:10 
Re: 40 Years After 2  Grannelle   2009-07-22 08:51:28 
Re: How to Earn Your Customers' Loyalty 2  Grannelle   2009-07-16 09:35:36 
Re: Automation: A Lube Job for a Sluggish Economy 2  Stephen-Lee   2009-07-16 07:26:20 
Re: 8 Steps to Getting Sales and Marketing to Play Nice 3  nivenor1   2009-07-09 06:52:43 
Re: 3 Keys to Mobile Customer Retention 3  msimms   2009-07-08 18:05:55 
Re: Making Social Networks Pay, Part 2: Players and Products 3  GillianVerga   2009-07-06 14:26:47 
Re: RFID: A Revolution in a Holding Pattern 3  soopergrape   2009-07-06 14:04:13 
Re: Evolution, Revolution and Punctuated Equilibrium 2  Stephen-Lee   2009-07-02 13:38:46 
Re: Outsourcing's No Longer In 2  klaughlin8   2009-06-30 07:17:46 
Re: Turning 'Interesting Moments' Into Sales: Q&A With Marketo CEO Phil Fernandez 2  jefflogden   2009-06-24 17:00:18 
Re: Cross-Selling's Time Has Come 2  Rhoppe   2009-06-24 10:25:16 
Re: Closing the Sale With Live Video Chat 2  dougmcnichol   2009-06-22 18:02:30 
Re: Will PCI Ever Make the Grade? 2  Grannelle   2009-06-22 08:53:07 

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