"Mobile CRM installations are destined to fail if companies don't heed the lessons learned from traditional CRM deployments of more than a decade ago," warned QuestBack's Darren Bosik. "Back then, businesses relied too much on the technology ... and did little to change their business processes around customer feedback."
Join the Discussion
Sorry, the CRM Niche Is Full at the Moment
Yes, customer relationship management solutions are vital for organizations, and social CRM has now worked its way into the mix. So why would any software company want to introduce a new set of CRM tools into what's becoming a very crowded enterprise segment? For businesses considering that question, there are other ways to use technology and data to assist customers on their buying journeys.
Join the Discussion