We tend to make decisions in two ways, either gut, impulsive feelings or statistical analysis. Running a business, there are many times when deadlines are cut close, and we feel pressed to make immediate decisions. I was able to improve my business by using statistical analysis with OfficeAutopilot. This software provided me with CRM software in a user-friendly manner that allowed me to successfully market my product through email, conversion tracking, and more. With the help of Office Autopilot, I donít have to simply rely on a hunch of whether or not my marketing techniques are boosting their business or falling flat.