CRM Buyer Talkback

ECT News Community » CRM Buyer Talkback » Re: Social CRM vs. the Unimaginative, the Unmotivated and the Skeptical

Re: Social CRM vs. the Unimaginative, the Unmotivated and the Skeptical

Posted by OpenCRM on 2012-04-02 07:52:14

In reply to Christopher J. Bucholtz

Thanks for this thought-provoking post.

Do you see CRM and Social CRM as inhabiting parallel worlds or is SCRM a part of the former?

I think there are many businesses embracing SCRM (whether their approach is structured or not is another question) whilst skipping traditional CRM, in other words building up a great source of knowledge about their publics, but without the tools to leverage this. I guess this approach is the same as the one you mention about people struggle to come to terms with the discipline of CRM.

Would you say that the best course of action would be to
a. establish a firm CRM strategy and
b. use this to capture SCRM

Or as mentioned at the start are they two seperate beasts?


*	Topic	Author	Date
	Re: Social CRM vs. the Unimaginative, the Unmotivated and the Skeptical	Christopher J. Bucholtz	2012-04-02 07:40:50
	Re: Social CRM vs. the Unimaginative, the Unmotivated and the Skeptical	OpenCRM	2012-04-02 07:52:14