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Big Data Drives Change if You're Ready to Be Driven


Telecom still sees acquisition as the overwhelmingly critical key to success, and so existing customers are ignored -- even when data flags them as churn risks. This is the real problem of the big data era: It's not that the data is impossible to analyze or that it's difficult to discover insights. It's that insights only impact businesses whose assumptions, beliefs and philosophies allow it.
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Digital Disruption and a Great Gap


Digital stuff is rocking your world, and it has been doing it for most of your life, so why the anxiety-provoking talk now? We are advancing the state of the art of front-office business so much and so fast that most businesses will need to rethink their customer engagement strategies or risk losing share to more nimble competitors. First, examine your current processes, not your technology.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Optimizing the Brick-and-Mortar Customer Experience 2  kumarpritam   2015-04-04 09:42:27 
Re: Report: Most Insurance Customers Are Fed Up 2  ajfengr   2015-02-28 09:50:19 
Re: The Top 20 CRM Blogs of 2014, Part 2 5  schipman   2015-02-11 06:09:29 
Re: Verizon Addresses Supercookie Conundrum 2  AureliePols   2015-02-05 01:14:09 
Re: CFPB Shifts Some Power to Mortgage Shoppers 2  cpinaud   2015-01-14 11:37:06 
Re: Things Not to Say to an Irate Customer, or Anthem's Epic Fail 3  weingarten   2014-12-04 18:58:12 
Re: The Terrifying Numbers Behind a Whopping Marketing Failure 2  sherylw   2014-12-02 15:19:38 
Re: The Intangibles: 5 Things That Aren't on the CRM Data Sheets 5  RebeccaJohnson   2014-11-27 05:02:46 
Re: Hear, Hear: The Rise of Social Listening 2  ikasapov   2014-11-25 03:32:48 
Re: Lowe's Gives Robotic Customer Service a Good Name 3  psiclone   2014-11-10 16:07:32 
Re: CRM Selection: Getting Requirements to Reflect Reality 4  agileari   2014-10-30 13:34:24 
Re: Mea Culpa: Social Media Apology Do's and Don'ts 3  jarone   2014-10-24 08:51:33 
Re: Where Apple Watch Leads, CRM Will Follow? 3  Bruceand6   2014-09-26 07:52:10 
Re: The 5 Worst Blunders of CRM-Destroying Execs 5  bradhodson   2014-09-11 12:32:23 
Re: Beacons Hit the Retail Spotlight 2  joelazer27   2014-08-12 07:26:25 
Re: Conspiracy of Culture: 5 Contributors to CRM Failure 5  bradhodson   2014-08-08 13:56:15 
Re: Are We There Yet? The Long Road to the CRM Revolution 6  successwithcrm   2014-08-07 08:13:51 
Re: What Holds Back CRM Success: Executive Fear 3  successwithcrm   2014-08-07 07:56:10 
Re: Marketing to Mobile Millennials: Misperceptions and Myths 2  dommaden   2014-07-17 06:12:23 
Re: The Amazon Fire Phone's Mayday Effect 2  AdrianTheGreat24   2014-07-14 11:37:00 

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Yes -- It's a reasonable source of additional revenue for media outlets to support their traditional editorial efforts.
Yes -- Paid-for articles can contain useful information, but readers might bypass them if they look too much like ads.
Maybe -- But only if it's clearly labeled as paid-for content.
No -- I don't trust any information from media outlets that cloak paid-for content as objective journalism.
No -- Native advertising is confusing and devious, and it threatens the fabric of traditional journalism.
I Don't Know -- I don't understand what native advertising is.