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SugarCRM Refines Customer Analytics for Sales


"Yesterday, CRM was all about capturing data and putting that data model up on a screen for a company," said SugarCRM CTO Clint Oram. "Now CRM is about putting analytics around a customer to help reps and managers make better sales decisions." It is the same trajectory that the CRM industry as a whole is on, and Sugar's integrations with Dun & Bradstreet and Marketo are in keeping with that goal.
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Mobile, Local Ad Spend Zooms Down Runway


It is now clear that mobile devices -- smartphones and tablets -- have become people's "life dashboards," personally and professionally, said Symplegades CMO Ian Gertler. "The shift to always-connected and relevant is going to push the bar higher for local and mobile advertising. ... Apps, social, data and cloud-based services [will] enhance and empower both businesses and the people they serve."
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Are We There Yet? The Long Road to the CRM Revolution 2  cldm   2014-04-18 15:01:45 
Re: Answer Customers' Calls - Even When the Phone's Not Ringing 2  aartijune   2014-04-17 07:18:50 
Re: Don't Overlook the Mobile Searcher 2  brysonmeunier   2014-04-16 08:14:31 
Re: Small Biz CRM Secrets Any Business Can Use 2  MayfieldPrints   2014-04-14 16:02:31 
Re: Digging Deeper Into CRM Data 3  mikerich61   2014-04-14 00:44:33 
Re: Setting Goals and Rewards 2  harryche   2014-04-11 22:18:50 
Re: Big Data and the Process Revolution 3  mikerich61   2014-03-24 03:52:19 
Re: Customers' Comings and Goings Not Always Linked to Satisfaction 3  mikerich61   2014-03-10 05:39:23 
Re: The Customer Experience Jury Is In 2  Watcheezy   2014-03-03 08:08:01 
Re: Looking for Customer Love in All the Right Places 3  mikerich61   2014-02-28 07:28:58 
Re: The 3 Ages of CRM 3  mikerich61   2014-02-28 07:19:54 
Re: The Call Center in the Cloud 2  andym394   2014-02-28 03:43:50 
Re: Give Customers a Buying Experience They Can't Resist 3  mikerich61   2014-02-21 08:36:05 
Re: Comcast-TWC Customers: Be Afraid, Very Afraid 2  Larryyarma   2014-02-21 06:50:32 
Re: Completeness Is the New Black 2  wspendlove   2014-02-18 09:55:21 
eu 1  famullar   2014-02-14 12:39:31 
Re: iBeacon: It's Time for Mobile Marketers to See the Light 2  famullar   2014-02-14 12:36:32 
Re: 4 Processes for Turning Customer Ire Into Loyalty 1  Christopher J. Bucholtz   2014-02-07 09:12:47 
Re: Winning the CRM Race 3  mikerich61   2014-01-31 03:25:37 
Re: CRM's Collaboration Conundrum 3  mikerich61   2014-01-16 08:44:33 

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