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3 Ways Great Customer Experiences Boost Sales


The secret is to engage in a constant customer conversation. Former New York City Mayor Ed Koch was famous for asking his citizens, "How am I doing?" Find ways to ask your customers that question. Simple, short polls are a great tool, allowing you to assess your performance and discover what you might be able to do to make things better in the future.
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To Personalize or to Be Authentic


My suggestion to would-be personalizers is first to understand the moment of truth that your customer is in -- it might not be what you think. Then work within the moment of truth to ensure that you are providing the authentic moment that customers want. You can't do that unless you turn your data-gathering and analytics toward metrics that tell you concretely how you're doing.
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ECT News Community   »   CRM Buyer Talkback



* * Topic  Posts  Last post  Date
Re: Why Mobile CRM Rules 5  larajones   2015-08-27 05:28:13 
Re: Salesforce's Lightning Announcement 2  BigB88   2015-07-30 07:09:43 
Re: 5 Modules That Will Rock Your Business 3  quickfms   2015-07-21 00:48:44 
Re: Meaningful Work and CRM 2  quickfms   2015-07-17 02:38:19 
Re: Customer Experience Is Everyone's Department 2  LMasiello   2015-07-14 07:53:59 
Re: Wrangling Big Data: When in Doubt, Think Like a Customer 2  prisync   2015-07-13 22:13:53 
Re: Workforce Management: Beyond Time and Attendance 4  ChrisMaldini   2015-07-07 11:26:44 
Re: CFPB: Mortgage Servicers Still Rooking Consumers 2  Brian_Moore   2015-06-30 08:49:32 
Re: Cirrus Insight Gives Salesforce Users DIY Flexibility 2  IrynaD   2015-05-01 00:39:59 
Re: Optimizing the Brick-and-Mortar Customer Experience 2  kumarpritam   2015-04-04 09:42:27 
Re: Report: Most Insurance Customers Are Fed Up 2  ajfengr   2015-02-28 09:50:19 
Re: The Top 20 CRM Blogs of 2014, Part 2 5  schipman   2015-02-11 06:09:29 
Re: Verizon Addresses Supercookie Conundrum 2  AureliePols   2015-02-05 01:14:09 
Re: CFPB Shifts Some Power to Mortgage Shoppers 2  cpinaud   2015-01-14 11:37:06 
Re: Things Not to Say to an Irate Customer, or Anthem's Epic Fail 3  weingarten   2014-12-04 18:58:12 
Re: The Terrifying Numbers Behind a Whopping Marketing Failure 2  sherylw   2014-12-02 15:19:38 
Re: The Intangibles: 5 Things That Aren't on the CRM Data Sheets 5  RebeccaJohnson   2014-11-27 05:02:46 
Re: Hear, Hear: The Rise of Social Listening 2  ikasapov   2014-11-25 03:32:48 
Re: Lowe's Gives Robotic Customer Service a Good Name 3  psiclone   2014-11-10 16:07:32 
Re: CRM Selection: Getting Requirements to Reflect Reality 4  agileari   2014-10-30 13:34:24 

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