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In an apparent move to avoid the mistakes made by the recording industry in managing digital forms of its intellectual property, two movie studios have cut a deal with several major technology companies -- including Microsoft and IBM -- to develop a scheme that will allow limited copying of next-generation DVDs. "They're trying to be wiser than the recording industry," Vamsi M. Sistla, director of broadband and residential entertainment technologies for ABI Research in Oyster Bay, New York, told TechNewsWorld.
The VHS machine made millions for the movie industry, and though I applaud the direction being taken here by both sides, as a consumer I would still rather pay $10 to $15 at Wal-Mart for a just released original than take the bother of hunting down Internet copies. Close the price gap between renting and owning and we'll beat a path of sales to your door. Price still dictates the market. DVD's are not that much more expensive than VHS but prices need to come down to satisfy the masses. Still DVD's are a better buy than CD's anyday. There is something about the official release of a film on DVD with added features that will always make the original release more desirable.
It is a shame that the audio industry hasn't realized that those who buy music love the thrill of the hunt on PtoP and when they discover that gem with more than two hits will buy it because pride of ownership comes next in the chain. Finding your own fishing hole away from the Trout Farm (DJ's and MTV) brings it's own rewards if one is patient enough. Much music that is caught is thrown back in, but the catch of the day demands mounting in it's original format. Having CDs "you" want is better than having CDs "someone else" thought you did, most of the time. The $10 CD would knock the wind out of file sharing if they utilized DVDA and SACD...However it's not going to happen and I won't get fooled again! They overcharged me enough by fixing CD prices the first time around...and my mommy didn't raise no fool!