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ECT News Community   »   TechNewsWorld Talkback   »   Re: Beating Apple: A Primer



Re: Beating Apple: A Primer
Posted by: Rob Enderle 2010-05-10 12:44:20
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One of the interesting things about watching Apple's rollout of the iPad and anticipating the rollout of its stunning generation 4 iPhone is that competitors don't seem to get what makes Apple successful. As a result, they have generally failed miserably to bring forward offerings that have done as well. I spent a lot of my life as a competitive analyst and still do some work along those lines today, so this week I'll offer some suggestions about how a firm might beat Apple.


I WISH more tech reviewers knew what they were talking about...
Posted by: Expert_Review 2010-05-10 15:36:18 In reply to: Rob Enderle
Mr. Enderle,

I'm sure you're a very nice guy...and I LOVE TechNewsWorld, (so much that I go through extraordinary pains to read the articles on a tiny phone screen, for which their CSS is NOT optimized).

But, I have to tell you...SOMEONE has to tell you...I don't know how you got your job as a tech reviewer because clearly you haven't any real idea what you're talking about.

You state your credentials as a competitive analyst, I hope that's not your day job.

While you are correct about Apple having a number of weaknesses, perhaps it was simply an over-sight not to mention that they are the same crappy, non-innovative, company that they've always been.

Apple doesn't engineer products, it Un-engineers products. By simply taking whatever is currently accepted engineering best-practice or opperation and "doing it differently" usually at the expense of good engineering and ergonomics.

Their latest "great idea" being to smear the users skin oils all over the screen they're trying to read and at the same time remove any tactile feedback.

It then takes it's disgusting creation and sells insecure people an identity other than their own pitiful selves.

So than, WHERE is your strategy for combat against this in your article?

You have lost site that the reason Apple sells is because Apple provides it's customers a new identity and not a better mouse-trap.

Don't fret, you're safe, even Bill Gates doesn't "get it".
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