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As an Apple product-lovin' enthusiast, my default gut reaction is to defend Apple, just like my gut reaction to defend my family and friends. When Apple does something silly, or more likely doesn't do something it ought to do -- or consumers wish it would do -- I tend to think about it from the perspective of Apple's business interests. And I rationalize it. Often enough, it makes reasonable sense. After all, you don't get to be the most successful consumer tech company in the world for being dumb.
Re: Bellowing Ads Have No Place in iTunes
Posted by: KenWC 2012-06-28 07:37:49 In reply to: Chris Maxcer
I read somewhere that there's a trick to this.
Let's posit a loudness scale that goes from 1-5, where 5 is the loudest the soundtrack ever gets in the TV show.
The hero walks down a busy street, level 4.
The hero has a conversation with one other person in a quiet room, level 2.
An explosion goes off, level 5. (Loudest scene)
We hear the crickets as the hero hides in the woods at night, level 1. (Quietest scene)
Now comes the commercial. The luxury car commercial varies the volume within the program's range. It goes to level 5, but only briefly. The kitchen gadget commercial never gets louder than the loudest scene in the program, but the volume stays at that level for the entire duration of the commercial. The advertiser can claim that the commercial is not louder than the program. Objectively that is true, but subjectively it loosens your earwax.
Apple needs to get wise to this trick. Any commercial that stays level 5 all the way through needs to be turned down.
Let's posit a loudness scale that goes from 1-5, where 5 is the loudest the soundtrack ever gets in the TV show.
The hero walks down a busy street, level 4.
The hero has a conversation with one other person in a quiet room, level 2.
An explosion goes off, level 5. (Loudest scene)
We hear the crickets as the hero hides in the woods at night, level 1. (Quietest scene)
Now comes the commercial. The luxury car commercial varies the volume within the program's range. It goes to level 5, but only briefly. The kitchen gadget commercial never gets louder than the loudest scene in the program, but the volume stays at that level for the entire duration of the commercial. The advertiser can claim that the commercial is not louder than the program. Objectively that is true, but subjectively it loosens your earwax.
Apple needs to get wise to this trick. Any commercial that stays level 5 all the way through needs to be turned down.
