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It was exactly five years ago Monday that Mozilla released version 1.0 of its open source Firefox Web browser, and fans around the globe marked the occasion with a multitude of special events held as part of the "Light the World with Firefox" campaign. "We've vastly improved the browsing experience for hundreds of millions of people around the world," wrote Christopher Blizzard on the Mozilla Hacks blog. "We've managed to keep Microsoft honest and forced them to release newer versions of their browsers."
I would say the biggest selling point, one that i've been using quite a while now to switch IE users, is freedom. Thanks to the frankly amazing extensions arch MY Firefox can be completely different from YOUR Firefox which will be completely different from the guy down the street.
Once I show my customers how easy it is to have a browser THEIR way, which I demonstrate by giving them the ForecastFox plugin and showing them how easy it is to add/remove and find new extensions, well they're sold.
Firefox gives you the freedom to surf the way YOU want, not the way some browser designer or corporation has decided is best for you. With Chrome you are looking at a company that derives its cash from ad revenue, so good luck getting an official adblock plus.
After preferring Firefox for the past couple of years, the new kid on the block, Google Chrome, is now my preference. It's noticeably faster, and easier to use. Sure, it can't handle Shockwave streams worth a hoot, but I'm able to crash Firefox fairly regularly too when streaming. My plea to all browser creators is this: Keep it FAST.