E-Commerce Times Talkback
hi, would an E-Business on a MLM company be considered as E-Commerce?
Coz I have just got a contract to start a MLM company in Asia, and wonder the E-Business suite in MLM be considered as E-Commerce.
eddie, you are definetly in a gray area; if you do look at different e-businesses you realize that the product they sell - either physical or intangible does not allow for any kind of judgment in terms of "e" or "not e".
Since marriages between "brick and mortar" and "e" gave birth to "brick and click" a distincition between "e" and "not e" is even harder.
But looking closer, there is still one thing all e-commerce businesses do have in common: the business plattform with their customers. This basically means if you to communicate, sell, interact with your customer primarily by e means your are on the "e" side. In MLM online functionality is mostly used to simplyfy orders and commission calculation. But the real sales process in most cases is face to face between your MLM partners and the community they sell to. If that's the case, I wouldn't consider it "e"; if you do get the customer to order online via "your mlm partners website" your are on the "e" side.
Hope this helps.