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ECT News Community   »   E-Commerce Times Talkback   »   Re: Search Engines Critical to E-Business Success



Re: Search Engines Critical to E-Business Success
Posted by: Alison Diana 2004-04-16 09:44:08
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With global e-commerce revenue expected to approach $2 trillion this year, it is hardly surprising that online stores are investing heavily in technologies that can convince potential customers to become repeat clients. Search engines are one such "killer" technology because they play a crucial role in customer satisfaction. Indeed, search engines can differentiate competitors -- and e-commerce operators are aware of this, Chris Mann of IBM WebSphere Commerce product marketing told the E-Commerce Times. "They're putting dollars on the table," he said.


Re: Search Engines Critical to E-Business Success
Posted by: estatsindia 2004-04-26 00:04:38 In reply to: Alison Diana
I fully agree with the concept of custom search solutions.
In fact, look at the most interesting part of evolution of search business.
From "generic to perosnalized" from "local to community based" from "community to cluster based" searches.
Now we have quite interesting examples of search engines lined up in each of the above categories.
E-commerce per se in particular and E-Business in general, is facilitating and fueling the growth of custom search solutions. It's also simultaneously fueling further growth in interesting fetaures like customization and peronalization on Internet.
We are very aggressively working and researching on the above lines and paradigms.
Best Regards,
Vikram Bhardwaj
E-Business Consultant
http://www.vikramarc.com
vikram@vikramarc.com
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