E-Commerce Times Talkback
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The e-commerce landscape may have changed dramatically in recent years, but both pure-play e-tailers and multichannel retailers are still focused on finding ways to convert more surfers to buyers, according to keynote addresses and interviews at the eTail2003 conference, where E-Commerce Times reporter Keith Regan is on the scene. "It's not enough to know how your home page is doing," John Klinke, product manager at Web performance measurement firm Keynote Systems, told the E-Commerce Times. "You need to know what
the buying process is like and how you measure up against the competition."
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