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Starbucks does not deliver. If you want a cup of joe or a Frappuchino
to keep you on a caffeine high, you have to go and get it yourself.
This usually involves walking, unless you are lucky enough to
live or work near a drive-through Starbucks. Then at least
you don't have to get out of your car to get your daily jolt.
So the question of the moment is what exactly is Starbucks
doing with a Web site? What exactly are they going to do for you?
What exactly are they trying to do for themselves? You can't
ask to have coffee delivered; you can't order a beverage to be
picked up later. There's no chat room, no message boards -- no "coffee talk,"
if you will. Just a few halfhearted efforts at electronic commerce,
and that's about it.