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See Full StoryStarbucks does not deliver. If you want a cup of joe or a Frappuchino
to keep you on a caffeine high, you have to go and get it yourself.
This usually involves walking, unless you are lucky enough to
live or work near a drive-through Starbucks. Then at least
you don't have to get out of your car to get your daily jolt.
So the question of the moment is what exactly is Starbucks
doing with a Web site? What exactly are they going to do for you?
What exactly are they trying to do for themselves? You can't
ask to have coffee delivered; you can't order a beverage to be
picked up later. There's no chat room, no message boards -- no "coffee talk,"
if you will. Just a few halfhearted efforts at electronic commerce,
and that's about it.
Starbucks hater pitifully throwing stones
Posted by: Reader 2001-05-30 17:27:27 In reply to: ECT News
Why must every food service company have a web presence focused on entertainment? And why condemn only Starbucks? - Are these popular food companies any more entertaining:
http://www.wendys.com/
http://www.bennigans.com/
http://www.dominos.com/
http://www.seattlesbest.com/
...
I think you could've found a more creative way to affront Starbucks.
Re: Starbucks Web Site Needs an Extra Shot of Excitement
Posted by: HeyDiddle 2001-05-30 14:10:29 In reply to: ECT News
I think finding the answer to this would lead to some insight about what Starbucks, and companies like it, should do with their Web sites. Has branding run amok?
