E-Commerce Times Talkback
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A coalition of consumer groups has petitioned the Federal Trade Commission to step up its efforts to ban spam. The groups told the commission that the sending of unsolicited commercial e-mail should be classified as an unfair and deceptive trade practice. "Americans are drowning in commercial spam e-mail today, and this situation is only going to get worse unless strong action is taken now," said Samuel Simon, chairman of TRAC, one of the groups involved.
As the developer of BigSender (the online list-management and email / web publishing system), and the publisher of a couple newsletters myself - as well as an unwilling recipient of hundreds of unsolicited commercial email messages each day, I have been very concerned about recipients' frustration with many "bulk emailers" that do not generate the proper code (unintentionally or otherwise) for instant removal from the list from which the message was sent.
From the very first public release of BigSender, my software embeds a "remove" link automatically that, when clicked, removes the recipient as a subscriber in real-time.
To me, it's a matter of integrity and respect for those who have subscribed to my newsletters and the publications of those who use my system.
I'm encouraged and grateful those unnamed "Consumer Groups" are not advocating infringing on legitimate communication among anyone, consumers, businesses, friends, family, etc. and are focused, instead, on the blatant, costly, abusive and usually offensive unsolicited commercial emails clearly sent for deception and/or fraudulent intent.
Thank you for an opportunity to comment on this issue so important to all of us with a computer connected to the Internet.