E-Commerce Times Talkback
See Full Story
Online merchants say holiday sales soared -- and so did their stocks Wednesday. Shares
of Amazon.com and Yahoo rose 13% and 5%, respectively, on reports that consumers
purchased holiday goods online in record numbers. "More people are shopping online, and
many this year wanted to avoid the hassle of lugging presents on flights," says Jared
Blank, analyst at Jupiter Media Metrix. "It was much easier to ship products."
Jared Blank's comment in the last paragraph reflects a constant concern. There is a simple answer.
The most important job for a website is delivering information to assist you in building healthy relationships with your visitors. If every single one of your web-pages don't do this you've shovelled your money down the drain.
Visitors only become customers when they feel confident and are comfortable with you. Keeping in touch is fundamental in building and retaining that essential confidence.
What exactly do you mean having a 'healthy relationship' with your customers? Is it possible to have a healthy relationship with ALL your customers, and if so how can one achieve this?
We have relationships with everyone we touch. Hopefully, they are all win-win! Everyone tells ten people; I'm responsible for what they say about me and conduct myself accordingly.
Whether providing caskets or Cadillacs; We're really in the information delivery business. The new, dirt-cheap technologies let everyone continually provide appropriate information to contacts and discretely, constantly convey that you are the only logical source to fill their needs. Usually accomplished with a newsletter or "discoveries" list. Including a referral link to your subscription screen, in all promotions, will supercharge your mailing list growth.