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Shana and Len Bentivegna started their online store, Organic Pet Boutique, as a result of pet food scares and their concern for the safety of their two Shih Tzus, Milo and Ceasar. "After discovering organic and natural pet food was the only safe alternative, we decided to go online to purchase their food," said Len Bentivegna. "We ultimately discovered there was not a one-stop shop for organic and natural pet products, so we decided to create one."
Informative article. I work for McGladrey and there's a white paper on E commerce on the website ( http://bit.ly/HJbEFy ), with good information on online retail and advice from industry experts you may find useful.