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In the rush to play in the Big Data game, it's easy to forget the fundamentals. The fear of being left behind can cause enterprise IT teams to move directly into pilot projects with a choice of products and technologies that may not be best designed to solve the identified business problem. For example, because Hadoop has become such a popular tech buzzword, many organizations are racing to implement this Big Data platform before properly understanding their goal. A mismatch can often result.
Another great piece Brian!
Cool to see the industry finally adopting the "3V"s of big data over 11 years after Gartner first published them. For future reference, and a copy of the original article I wrote in 2001, see: http://blogs.gartner.com/doug-laney/deja-vvvue-others-claiming-gartners-volume-velocity-variety-construct-for-big-data/.
Also note that Gartner has produced over 400 research and advisory pieces concerning Big Data technology, techniques, roles, business uses, etc.
--Doug Laney, VP Research, Gartner, @doug_laney