E-Commerce Times Talkback
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On a single day in March earlier this year, The Orange County Register's website generated $188,000, mainly by selling nearly 5,457 customers on its daily deal: a Catalina Flyer catamaran round-trip ticket for $34. A portion of the revenue was generated by a side deal. For an industry poised to reach $3.9 billion by 2015, the Register's take was not that significant, although it surely was a big deal to the publisher. It also was a momentous occasion for the back-end vendor that fueled the sale -- Analog Analytics.
In a competitive landscape, coupon buyers can not rely on any one deal deal website any more. The multiple options in the marketplace are providing a value proposition that users SHOULD use. Smaller Daily Deal websites usually work on lower margins and try to pass on more value to the end-users. Loyalty does not count anymore. It is all about what you can save.