E-Commerce Times Talkback
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Enabling people to register and check out using an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools to emerge in the last few years. Signing people in through an established online identity not only streamlines the process, but also gives your business a head start on building deeper relationships with customers and prospects. A key goal of every site should be to maximize the number of people who are able to register using an existing identity. The best way to do this is to offer people their choice of identities to use on your site.
You are right David, Social Media can play important role in success. People buy from People and they love to see comments from others before making buying decision. And Social Media Integration makes it much easier.