E-Commerce Times Talkback

Re: Apple to Introduce Mobile Advertising Into Its Ecosystem
Posted by: Erika Morphy 2010-01-06 11:41:46

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Apple is acquiring mobile ad company Quattro Wireless for an undisclosed amount, Andy Miller, Quattro's vice president, mobile advertising, said in a statement on the company's Web site. Apple, of course, has a rich array of products, including the iPhone and iPod touch lines. What it doesn't have is a distinct platform for advertisers to reach the huge numbers of consumers using these devices. The Quattro acquisition is expected to change that by adding another option for monetization to Apple's primary business models.

monetisation
Posted by: deancollins 2010-01-06 11:44:44 In reply to: Erika Morphy

The big issue with the mobile ad space at the moment is you cant find ad-networks offering payment for CPM (only CPC).

At www.LiveChatConcepts.com we have the ability to mobilise our content but have chosen not to do so yet due to the fact that we cant earn enough money on mobile CPC ad revenue.

I would love to offer a mobile version of www.LiveBaseballChat.com next season (or even mobilise the NFL playoffs this month for www.LiveFootballChat.com) but when there is no money to be gained..... then the content will have to stay online accessible only via a desktop browser where we make great money on CPM and CPC ads.

Cheers,
Dean Collins
Founder
Live Chat Concepts inc.